3D signs for basketball matches
In basketball, court signage is the most important part of any sponsorship, and the areas of the court near both nets make the most valuable real estate for televised matches.
Just as easy to install as 2D signage, 3D signs from Amayse are transforming sponsor branding in basketball. 3D signs jump out from the screen, especially in basketball where flat camera angles limit the value of 2D signage. 3D signs can be positioned in many areas off limits to traditional banners, further enhancing sponsor visibility.
The result is unmatched brand exposure and ROI for sponsors, which is why 3D signs from Amayse are being used across Europe, in the Middle East, in Canada and NCAA basketball matches in the USA.
Due to the nature of the sport, with risks to players and spectator sightline issues, there is very little room for traditional A-boards around the perimeter of the court. By using 3D Signs in basketball, a sponsor or rights holder is able to create value where previous opportunities didn’t exist.
The 3D technology offers new and exciting design opportunities. A sponsor logo can be differentiated from others by making the letters freestanding or with special 3D depth; in that way the logo is not only sure to be seen but the amazing effect makes the logo stand out. Also, product placement in terms of having actual products shown in 3D is also an opportunity.
The 3D signs are either painted or produced as a floor sticker and they are customised for every arena and sponsor to achieve perfect brand exposure irrespective of venue. Research carried out by Repucom and Vidierre shows that by using 3D signage, rather than 2D, the impact will have much greater effect in terms of brand recognition. It’s very simple – the brand and/or the text is easier for the TV viewer to read when its in 3D. By using eye-tracking technology, the Vidierre study shows an increased impact of more than 65% in basketball when using 3D.
- 50–80% of sponsorship value lies in TV exposure
- Occupy more visible positions than A-boards or LED banners
- No impact on spectator safety or sightlines
- Proven high brand recognition