[vc_row css=”.vc_custom_1588678924201{margin-top: 50px !important;}”][vc_column][vc_column_text]<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1587975190596{margin-bottom: 65px !important;}”][vc_row css=”.vc_custom_1588678896138{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_column_text]The 3D CamCarpet<\/a> concept has been one of the pillars of our company from its inception.\u00a0<\/span><\/p>\n In 1997 we were the first to introduce it to the market, allowing sport rights owners to generate new powerful advertising assets from the main fixed camera positions.\u00a0<\/span><\/p>\n Right from the first applications in the German Bundesliga, sponsors could enjoy the attention of millions of fans at home, cutting through the clutter created by all the surrounding perimeter advertising. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]From there, our 3D CamCarpets became a staple of football advertising around the world and allowed us to develop our 3D Advertising Technology<\/a> so it could be applied to other areas of the venue and to other sports.<\/span><\/p>\n In the beginning, our 3D CamCarpets were not printed, but instead, hand painted. The carpets would be hung on a back wall in small sections and, through the use of a projector, we produced the stencil to trace the lines that were, eventually, filled in with the required colours.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]