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Now in its sixth year, the summer club tournament organised by\u00a0Relevent<\/a>\u00a0has been growing its appeal by bringing together a number of previously unconnected exhibition matches and offering fans in three continents a celebration of the world\u2019s greatest clubs and athletes.<\/p>\n Think of \u2018El Cl\u00e1sico\u2019 (Real Madrid v Barcelona) played outside of Spain for the first time in 2017 or Manchester United v Liverpool attended by 101,000 soccer-hungry Americans in 2018.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Commercially, the competition fills a quiet gap in the crowded soccer schedule offering clubs the opportunity to build their brands in new markets through high stadia attendance and global broadcasting to 170 territories and a potential audience exceeding 130m viewers in 2017.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1587577302170{padding-top: 50px !important;}”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n Relevent\u2019s Chairman, Charlie Stillitano was quoted in the UK\u2019s Guardian newspaper, 20th July, as saying \u201cWhat we are really trying to do to grow the tournament is to bring in global sponsors that go across continents and we also see the next evolutionary step as TV.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n This is where Amayse comes in. Appointed by Relevent and Event 360, Amayse is an Official Supplier of the International Champions Cup producing the goal line 3D CamCarpets<\/a>\u2122 that bring ICC sponsors closer to the action.<\/p>\n Sponsors frequently consult Amayse on how they \u2018can be in the game\u2019. Kevin McIntyre, Vice President, Head of US Sales at Amayse, says \u201cThis is how Amayse can help immensely. Our 3D sports advertising<\/a> solutions place sponsors in the most valuable positions on the field. We can make their brand part of the action and achieve stand-out media exposure through live TV, highlights and social media coverage.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1588065938944{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A great example of this is Shaqiri\u2019s overhead goal for Liverpool against Manchester United which stunned the 100,000+ crowd at the Michigan Stadium. Amayse produced\u00a0Hertz<\/a>\u00a0and\u00a0Ally<\/a>\u2019s 3D CamCarpets\u2122 either side of the goal posts, helping them reach hundreds of thousands of people on social media alone.[\/vc_column_text][vc_column_text]<\/p>\n What. A. Strike! ?#ICC2018<\/a> #ChampionsMeetHere<\/a> pic.twitter.com\/6p286KseZg<\/a><\/p>\n \u2014 International Champions Cup (@IntChampionsCup) July 29, 2018<\/a><\/p><\/blockquote>\nICC now boasts 18 top European clubs and 27 matches in 19 of the world\u2019s greatest sports venues across the United States, Europe and Singapore.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
An average of 47,500 tickets sold per match in 2017 puts the ICC on the same level as the 2018 FIFA World Cup and 2016 UEFA European Championship.<\/h2>\n
“3D CamCarpets\u2122 are able to generate more than 50% of the branded media TV exposures in soccer matches in comparison with the well known LED boards and static boards.”<\/span>Media Evaluation, 2017. Nielsen<\/span><\/h3>\n
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