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The rebranding at the beginning of the sponsorship is critical to the new relationship starting well. For the new Gallagher Premiership Rugby season, this starts with the Season Launch.<\/p>\n
A new title sponsor means a brand refresh at least, to reflect the corporate colours of your new main partner. For Premiership Rugby, they also took the opportunity of a change in sponsor to undergo their own corporate rebrand. So this Season Launch event showcases an entirely new image for the competition.<\/p>\n
Previous Title Sponsors of Premiership Rugby have come from just two industry categories: \u2018beer\u2019 and \u2018insurance\u2019. Starting with Courage Brewery (1987), Allied Dunbar (1997) and Zurich (2000). Guinness took over in 2005 with its monochrome style and so the bright Aviva yellow from 2010-2017 was a bold injection of colour that brought a fresher, more dynamic and appealing look to the competition and all its touchpoints.<\/p>\n
Gallagher brings a subtle hue of light blue that is familiar with more traditional financial services brands, depicting trust and stability. Increasing brand recognition amongst their target audience is a key objective of the sponsorship.<\/p>\n<\/div>\n
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