{"id":2829,"date":"2018-10-05T12:35:47","date_gmt":"2018-10-05T10:35:47","guid":{"rendered":"http:\/\/amayse.com\/?p=2829"},"modified":"2020-05-03T17:08:57","modified_gmt":"2020-05-03T15:08:57","slug":"nascar-puts-bank-of-america-in-3d-for-tv","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/nascar-puts-bank-of-america-in-3d-for-tv\/","title":{"rendered":"NASCAR puts Bank of America in 3D for TV"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">The inaugural Bank of America Roval\u2122 400 exceeded all expectations.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"title\">A last-corner crash that saw third place Ryan Blaney come through for the win was spectacular. But it wasn\u2019t just the cars that got attention, we installed the new Bank of America logo as a <a href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">3D Painted Logo<\/a> \u2013 the only 3D signage on the circuit.<\/p>\n<p>Trevor Marks, our 3D Signs Installation Manager, explains how we started working in NASCAR and the process the team goes through to ensure every 3D Painted Logo produced delivers standout value to Amayse clients.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Background &#8211; how we brought 3D Painted Logos to NASCAR<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>In 2011 we spotted the commercial opportunity to bring more impactful TV exposure to NASCAR sponsors and approached the Daytona International Speedway with our standout <a href=\"https:\/\/amayse.com\/sports-branding\/3d-sports-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">3D Sports Advertising<\/a> solutions.<\/p>\n<p>Daytona presented the opportunity to Coca-Cola and the first 3D painted logo was soon in front of millions of eyeballs.<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>We have since produced 3D grass logos at Michigan and now at Charlotte, where the Bank of America 3D logo is the only one on the circuit.<\/p>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-3894e35e1e2e69799821b72d57badbcb.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-3894e35e1e2e69799821b72d57badbcb.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-3894e35e1e2e69799821b72d57badbcb .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-3894e35e1e2e69799821b72d57badbcb .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-3894e35e1e2e69799821b72d57badbcb alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/04\/Daytona.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/04\/Daytona.jpg 900w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/daytona\/\" style=\"\" alt=\"3D Painted Logos Daytona\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355900351{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Venue Assessment &#8211; finding the best position<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>For the first installation, it\u2019s important to watch footage from previous races to determine the best position on the track for maximum TV coverage. The initial site survey then focuses on that one camera angle and section of the track.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Artwork &#8211; turning 2D to 3D<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]In consultation with the sponsor, we prepare various different design options, advising on the most effective logo for impactful media exposure.<\/p>\n<p>The best artwork to use isn\u2019t always the initial choice of the sponsor. You need to consider how the image colours will appear on TV and against the background but our vast experience allows us to be able to recommend the most effective design.<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>The graphic design team then prepares the 3D artwork from the flat 2D design. This critical process provides the stencil that will produce the final product. This needs to be perfectly aligned to the TV camera angle that will be used.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-ddf68c489820d80cfdd5b2c63fa52d36.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-ddf68c489820d80cfdd5b2c63fa52d36.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-ddf68c489820d80cfdd5b2c63fa52d36 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-ddf68c489820d80cfdd5b2c63fa52d36 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-ddf68c489820d80cfdd5b2c63fa52d36 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Logodesigner_wide_nascar-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Logodesigner_wide_nascar-900x600.jpg 900w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Logodesigner_wide_nascar-1800x1200.jpg 1800w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/logodesigner_wide_nascar\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355916384{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Site Visit &#8211; getting the details right<\/h2>\n<p>With a full race card over a long weekend at the Charlotte Motor Speedway, we arrived on the Tuesday before the event to inspect the site and have a final planning meeting with the track staff to confirm details and set-up times.<\/p>\n<p>All measurements are confirmed and any adjustments made before plotting and outlining the design, using GPS-guided stencil robots.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Installation &#8211; bringing the logo to life<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>The plotted outline was filled in on Wednesday with the very intricate areas and lettering being painted by hand and the larger areas done with an air sprayer.<\/p>\n<p>Understanding that the Bank of America team is busy focusing on the rest of their sponsorship activation, we send a photograph of the finished 3D Painted Logo through for approval rather than requiring the sponsorship manager to come out on track.<\/p>\n<p>This first application would last until Saturday night, through three full days of racing and some challenges with the weather, before being touched up ahead of the main race on Sunday.<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>Due to the packed race schedule, access to the site was limited and so we came in on Saturday night to make sure the 3D logo looked as good on Sunday as it did on its first application and, most importantly, that Bank of America would be really happy with the result.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-e4092dca858dab663ad0d3a98570a16a.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-e4092dca858dab663ad0d3a98570a16a.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-e4092dca858dab663ad0d3a98570a16a .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-e4092dca858dab663ad0d3a98570a16a .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-e4092dca858dab663ad0d3a98570a16a alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Charlotte-Motor-Speedway-2018-Paint-Job_close-up-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Charlotte-Motor-Speedway-2018-Paint-Job_close-up-900x600.jpg 900w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/charlotte-motor-speedway-2018-paint-job_close-up\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355931952{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">The Result &#8211; standout media exposure for sponsors<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>All the other logos around the circuit are 2D, looking great for the fans in the stands but not easy to see on TV. Our <a href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">3D painted logos<\/a> are designed for standout sponsor media exposure to the much larger TV broadcast audience.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355941240{margin-top: 50px !important;}&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-daa4e348e6eb4bcc018ce3760e9ba12e.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-daa4e348e6eb4bcc018ce3760e9ba12e.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-daa4e348e6eb4bcc018ce3760e9ba12e .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-daa4e348e6eb4bcc018ce3760e9ba12e .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-daa4e348e6eb4bcc018ce3760e9ba12e alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Charlotte-Motor-Speedway-2018-Paint-Job-2_cropped-1-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/10\/Charlotte-Motor-Speedway-2018-Paint-Job-2_cropped-1-900x600.jpg 900w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/charlotte-motor-speedway-2018-paint-job-2_cropped-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355954738{margin-top: 50px !important;}&#8221;][vc_column]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><h3 style=\"text-align: center;\"><em><strong><span class=\"quote\">&#8220;Amayse is a \u2018get it done\u2019 company. We saw where we could help Bank of America\u2019s 3D Signage creative stand out even more and our suggestion was agreed to be the right concept. We don\u2019t just sell something and let our brand partners succeed or fail, we provide input and direction to help them more than succeed, but to flourish. Thank you to the wonderful Amayse production team for their work in making these ideas come to life!&#8221;<\/span><\/strong><\/em><\/h3>\n<p style=\"text-align: center;\"><strong><span class=\"name\">Kevin McIntyre, Vice President Head of US Sales, Amayse<\/span><\/strong><\/p>\n<\/q>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588355982369{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"col-md-8\">\n<div class=\"article_block\">\n<div id=\"news\" class=\"post_content\">\n<div class=\"row\">\n<div class=\"contentBuilder\">\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<h2 style=\"text-align: center;\">You can find out more about our\u00a0grass 3D Painted Logos<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text]<div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\" title=\"3D Painted Logos\" ><button type=\"button\" id=\"ubtn-8383\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  ulta-grow  ubtn-center   tooltip-69d777783e8fd\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#2d2d2e\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-8383'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:600;border-radius:50px;border-width:1px;border-color:;border-style:solid;background: #2d2d2e;color: #e3c056;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Visit 3D Painted Logos<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] The inaugural Bank of America Roval\u2122 400 exceeded all expectations. [\/vc_column_text][vc_column_text] A last-corner crash that saw third place Ryan Blaney come through for the win was spectacular. But it wasn\u2019t just the cars that got attention, we installed the new Bank of America logo as a 3D Painted Logo \u2013 the only 3D signage&hellip;<\/p>\n","protected":false},"author":4,"featured_media":6390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,10],"tags":[3,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NASCAR puts Bank of America in 3D for TV &bull; Amayse Sports Branding<\/title>\n<meta name=\"description\" content=\"NASCAR delivers standout sponsor branding to Bank of America with our GrassPaint 3D Signage. How do we bring sponsor logos to life? Read more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amayse.com\/sports-branding\/nascar-puts-bank-of-america-in-3d-for-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NASCAR puts Bank of America in 3D for TV \u2022 Amayse\" \/>\n<meta property=\"og:description\" content=\"NASCAR delivers standout sponsor branding to Bank of America with our GrassPaint 3D Signage. How do we bring sponsor logos to life? 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