{"id":2907,"date":"2018-10-23T09:30:31","date_gmt":"2018-10-23T07:30:31","guid":{"rendered":"http:\/\/amayse.com\/?p=2907"},"modified":"2020-05-07T14:58:39","modified_gmt":"2020-05-07T12:58:39","slug":"the-selecao-grow-their-brand-like-rock-stars","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/the-selecao-grow-their-brand-like-rock-stars\/","title":{"rendered":"The Sele\u00e7\u00e3o grow their brand like rock stars"},"content":{"rendered":"

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The concept of \u2018global tour\u2019 doesn\u2019t normally belong to football.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Competitions are rarely played across more than one country, the possibility to play with continuity abroad is very limited both for clubs and international teams, and only a handful of football brands could provide sustained interest to a wide audience.<\/p>\n

Brazil didn\u2019t settle with that. They looked at traditional friendlies in a different way, stretched the time constraints that a short international window provides, and launched the Brasil Global Tour in 2012. Now, six years in, they have played 45 matches in 18 countries, selling well over 2 million tickets and monetising through significant appearance fees. Like rock stars!<\/p>\n

Every nation wants to play them because they bring extraordinary players, a unique fun-to-watch football and probably something deeper: a celebration of sport and life.<\/p>\n<\/div>\n<\/div>\n

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