{"id":3135,"date":"2018-11-07T11:02:19","date_gmt":"2018-11-07T10:02:19","guid":{"rendered":"http:\/\/amayse.com\/?p=3135"},"modified":"2020-05-07T13:55:21","modified_gmt":"2020-05-07T11:55:21","slug":"there-is-still-space-in-rugby-for-big-logos","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/there-is-still-space-in-rugby-for-big-logos\/","title":{"rendered":"There is still space in Rugby for big logos"},"content":{"rendered":"

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We explain how Amayse helps EPCR sponsors cut through the clutter with 3D branding technology.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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In the mid-2000\u2019s, a decade after Rugby Union turned professional, the sport started benefitting from greater exposure that sparked the interest of big brands around international competitions and a multitude of SMEs and challenger companies locally. This certainly changed the visual outlook of rugby grounds across Europe and, particularly at club level, this still holds true in 2018.<\/p>\n

Rights holders are in constant search for new assets to offer and new spaces to be branded. This year, for instance, Premiership Rugby clubs increased the average number of commercial logos on their kit from 9 to more than 10, in comparison with the English Premier League football clubs remaining at less than 4.<\/p>\n

Does this mean that rugby is cluttered and football is not? Not necessarily. Hans Erik Tuijt, Heineken\u2019s Global Sponsorship Director, tells his point of view, talking to Marketing Week*:<\/p>\n

\u201cFootball is totally overcrowded\u201d, Tuijt says, \u201cIf you take the FIFA World Cup, for example, there\u2019s far too many brands associating themselves directly. It is difficult to cut through whereas you don\u2019t have that as much with rugby,\u201d<\/p>\n<\/div>\n<\/div>\n

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“Football is totally overcrowded. If you take the FIFA World Cup, for example, there\u2019s far too many brands associating themselves directly. It is difficult to cut through whereas you don\u2019t have that as much with rugby,”<\/span><\/strong><\/em><\/h3>\n
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Hans Erik Tuijt, Global Sponsorship Director, Heineken<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n<\/q>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1588344143610{margin-top: 50px !important;}”][vc_column][vc_column_text]Tuijt continues.\u201cYes, some of our rivals sponsor rugby teams but it\u2019s not as widespread as football and is less cluttered. As a result, there\u2019s more of a unique chance to make the most out of on and off promotions to sell beer to consumers.\u201d<\/p>\n

In June Heineken announced their return as title sponsor of the prestigious European Professional Club Rugby (EPCR) Champions Cup, cementing a twenty-year relationship that started in 1995.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

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EPCR is delighted to announce that Heineken is to return as the title partner of the European Rugby Champions Cup from the 2018\/19 season.<\/p>\n

Full details: https:\/\/t.co\/ITQyYrRkAn<\/a> pic.twitter.com\/oCzEQbN923<\/a><\/p>\n

\u2014 Heineken Champions Cup (@ChampionsCup) June 4, 2018<\/a><\/p><\/blockquote>\n