{"id":3700,"date":"2019-01-31T12:50:59","date_gmt":"2019-01-31T11:50:59","guid":{"rendered":"http:\/\/amayse.com\/?p=3700"},"modified":"2020-05-03T17:00:49","modified_gmt":"2020-05-03T15:00:49","slug":"4-key-elements-of-an-outstanding-logo","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/","title":{"rendered":"4 key elements of an outstanding logo"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Companies spend a lot of resources to create their brand identity.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>Amayse\u2019s technology and expertise are dedicated to making it perform at its best through visual advertising.<\/p>\n<p>Whether you are part of a global organisation, or you recently started your small business, you know that the logo is the apex and the synthesis of your identity.<\/p>\n<p>Investments in research and design result in a combination of words, fonts, shapes and colours that are expertly crafted. Far bigger resources are put into making the message they carry meaningful and memorable to their audience.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-0f020ff79355280bf4cfac4c91625231.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-0f020ff79355280bf4cfac4c91625231.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-0f020ff79355280bf4cfac4c91625231 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-0f020ff79355280bf4cfac4c91625231 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-0f020ff79355280bf4cfac4c91625231 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/DHL-rooftop-rugby-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/DHL-rooftop-rugby-900x600.jpg 900w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/DHL-rooftop-rugby-915x610.jpg 915w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/dhl-rooftop-rugby\/\" style=\"\" alt=\"Venue Exteriors Roof Branding DHL The Stoop\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588342781235{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]In over 20 years of work with some of the best brands in the world, we often discuss internally what makes a great logo. This is what we think in four points:<\/p>\n<ol>\n<li><strong>Immediacy<\/strong>\u00a0\u2013 A logo needs to be technically readable, easily recognisable and pleasant to look at. Simplicity is often the best way to design a mark that stands the test of time.<\/li>\n<li><strong>Relevance<\/strong>\u00a0\u2013 It has to stand true to the company image and be coherent with the core brand message. And an effective message should be addressed to a defined target audience.<\/li>\n<li><strong>Flexibility<\/strong>\u00a0\u2013 The logo has to stand out and maintain its features across multiple applications.<\/li>\n<li><strong>Execution<\/strong>\u00a0\u2013 This is our job and we take great care in delivering exceptional results, bringing companies\u2019 identity to life through printed and painted media.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-bf436a1ef9c10f7859b0359a4695b619.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-bf436a1ef9c10f7859b0359a4695b619.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-bf436a1ef9c10f7859b0359a4695b619 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-bf436a1ef9c10f7859b0359a4695b619 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-bf436a1ef9c10f7859b0359a4695b619 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/World-Rugby-Sevens-Las-Vegas-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/World-Rugby-Sevens-Las-Vegas-900x600.jpg 900w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/03\/World-Rugby-Sevens-Las-Vegas-915x610.jpg 915w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/world-rugby-sevens-las-vegas\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588342790870{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]We know how hard companies work to differentiate their message in the market, and the investments they make in advertising and sponsorship. Their visual identity plays a crucial part in all of this.<\/p>\n<p>This is why we cut no corners to make your brand stand out and, as part of our work, our engineers and designers are here to advise on the best technologies and material to enhance the visual performance.[\/vc_column_text]<div class=\" vc_custom_1588518036691 ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/amayse.com\/sports-branding\/3d-sports-advertising\/\" title=\"3D Sports Advertising\" ><button type=\"button\" id=\"ubtn-3837\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  ulta-grow  ubtn-center   tooltip-69d756dcb3ca2\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#2d2d2e\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-3837'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:600;border-radius:50px;border-width:1px;border-color:;border-style:solid;background: #2d2d2e;color: #e3c056;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Visit 3D Sports Advertising<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Companies spend a lot of resources to create their brand identity. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Amayse\u2019s technology and expertise are dedicated to making it perform at its best through visual advertising. Whether you are part of a global organisation, or you recently started your small business, you know that the logo is the apex and the synthesis&hellip;<\/p>\n","protected":false},"author":4,"featured_media":7488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,6],"tags":[3,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 key elements of an outstanding logo &bull; Amayse Sports Branding<\/title>\n<meta name=\"description\" content=\"The Logo is the apex and the synthesis of your identity. Our engineers and designers are here to advise on the visual performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 key elements of an outstanding logo\" \/>\n<meta property=\"og:description\" content=\"Companies spend a lot of resources to create their brand identity. Amayse\u2019s technology and expertise are dedicated to accurately presenting brand identity in high-performing visual advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Amayse Sports Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmayseSportsBranding\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T11:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-03T15:00:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/04\/Budweiser-Wembley.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AmayseSports\" \/>\n<meta name=\"twitter:site\" content=\"@AmayseSports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sejer Aagaard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/amayse.com\/sports-branding\/#organization\",\"name\":\"Amayse\",\"url\":\"https:\/\/amayse.com\/sports-branding\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/AmayseSportsBranding\",\"https:\/\/www.instagram.com\/amayse_sports_branding\/\",\"https:\/\/www.linkedin.com\/showcase\/amayse-sports-branding\",\"https:\/\/www.youtube.com\/channel\/UCFZuy8P40zl0KACu3n_2Mtw\",\"https:\/\/twitter.com\/AmayseSports\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/amayse.com\/sports-branding\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/Amayse-Sports-Branding-positive-logo-retina.png\",\"contentUrl\":\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/Amayse-Sports-Branding-positive-logo-retina.png\",\"width\":316,\"height\":80,\"caption\":\"Amayse\"},\"image\":{\"@id\":\"https:\/\/amayse.com\/sports-branding\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amayse.com\/sports-branding\/#website\",\"url\":\"https:\/\/amayse.com\/sports-branding\/\",\"name\":\"Amayse Sports Branding\",\"description\":\"Specialists in 3D sport signage!\",\"publisher\":{\"@id\":\"https:\/\/amayse.com\/sports-branding\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amayse.com\/sports-branding\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/#webpage\",\"url\":\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/\",\"name\":\"4 key elements of an outstanding logo &bull; Amayse Sports Branding\",\"isPartOf\":{\"@id\":\"https:\/\/amayse.com\/sports-branding\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/amayse.com\/sports-branding\/4-key-elements-of-an-outstanding-logo\/#primaryimage\"},\"datePublished\":\"2019-01-31T11:50:59+00:00\",\"dateModified\":\"2020-05-03T15:00:49+00:00\",\"description\":\"The Logo is the apex and the synthesis of your identity. 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