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The Gallagher Premiership Rugby Final held this weekend, brought the first season of title sponsorship for the US Insurer to a close. And with two other major rugby tournament Finals happening in the preceding weeks, this article looks at the three different approaches to sponsorship by three different title sponsors.<\/p>\n
For any title sponsor whether new or well-established, there is a need to convey the premium level of association that has been invested in with the rights holder, be that a club, league or tournament.<\/p>\n
By its very nature there is only one title sponsor and so claiming that position is important to realise a return on the extra investment made for the top spot.<\/p>\n<\/div>\n<\/div>\n
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From the outset, it was clear that Gallagher\u2019s activation focus would be on Community \u2013 internally for staff and externally within rugby clubs themselves.<\/p>\n
The photo shoot from the season launch featured players from each club, as you\u2019d expect. But also volunteers from each club too. It was a photo that showed Gallagher\u2019s intentions from the start and still takes pride of place on their social media banners with the statement \u201cProud to partner with the clubs and communities of Premiership Rugby\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\nWe’re honoured to kick off the season by celebrating 24 community heroes and rugby ambassadors, who inspire their clubs and truly bring the game to life! Learn more about our #GallagherPrem<\/a> #HeroesOfTheGame<\/a> here: https:\/\/t.co\/zlcwkXhlTz<\/a> pic.twitter.com\/SuTB0vhXcL<\/a><\/p>\n
\u2014 Gallagher UK (@GallagherUK) August 23, 2018<\/a><\/p><\/blockquote>\n