{"id":4651,"date":"2019-11-26T10:37:00","date_gmt":"2019-11-26T09:37:00","guid":{"rendered":"http:\/\/amayse.com\/?p=4651"},"modified":"2021-07-12T12:42:25","modified_gmt":"2021-07-12T10:42:25","slug":"record-breaking-marathon-events","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/record-breaking-marathon-events\/","title":{"rendered":"Record-breaking performances shine a spotlight on marathon events"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">The growth of marathon events around the world is no coincidence.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<p class=\"title\">Athletes produce inspiring performances, the sport\u2019s message is socially positive, and organisers push hard to grow participants and fans around the world.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\">\n<p class=\"wysiwyg_editor_container\">September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women\u2019s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">This is how Eliud Kipchoge wrote history today.<\/p>\n<p>Read: <a href=\"https:\/\/t.co\/YctlrI3r6U\">https:\/\/t.co\/YctlrI3r6U<\/a> <a href=\"https:\/\/t.co\/U4ZMSZPrhy\">pic.twitter.com\/U4ZMSZPrhy<\/a><\/p>\n<p>\u2014 NN Running Team (@NNRunningTeam) <a href=\"https:\/\/twitter.com\/NNRunningTeam\/status\/1183010125679861760?ref_src=twsrc%5Etfw\">October 12, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>No human is limited<\/h2>\n<p>[\/vc_column_text][vc_column_text]Kipchoge\u2019s mantra reflects what this sport represents. These athletes train like no other and run like the wind, their dedication inspires people to take part, improve their health and build physical and mental resilience.<\/p>\n<p><a href=\"https:\/\/runrepeat.com\/research-marathon-performance-across-nations\" target=\"_blank\" rel=\"noopener\">Marathon participants grew by a staggering 49.43% in the last 10 years with almost 1.3 million finishers worldwide<\/a>. The age bracket widened and the number of female participants is growing faster than males.<\/p>\n<p>Healthy market growth and a positive message are a powerful combination that draws brands in, particularly if the sport is able to attract interesting demographics: a study in the USA by\u00a0<a href=\"https:\/\/www.cgi.com\/en\" target=\"_blank\" rel=\"noopener\">GCI Data<\/a>\u00a0shows that runners tend to be loyal to brands, 79% college-educated, with a median household income of $112,000.<\/p>\n<p>Events organisers need to take a significant part of the credit for this success. Planning and managing these organisational behemoths requires a high level of competence, with years in the making and with so many parts that need to fall in place to produce success on the day and sustainable financial impact beyond.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-e3e6ed978303138d9a724c48968a3a40 .owl-nav a {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-e3e6ed978303138d9a724c48968a3a40 .owl-nav a:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-e3e6ed978303138d9a724c48968a3a40 .owl-nav a:hover:after {\n  border-width: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-e3e6ed978303138d9a724c48968a3a40 .owl-nav a.owl-prev {\n  top: 50%;\n  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data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2018\/04\/Paris-Marathon-2018-899x600.jpg 899w\" alt=\"Runway Carpet Paris Marathon 2018\" width=\"899\" height=\"600\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"6607\" data-date=\"2019-11-20T21:06:38+01:00\" data-name=\"Expo-T\u00e6ppe-CPH-Marathon\"><figure class=\"post\"><a href=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/Expo-T\u00e6ppe-CPH-Marathon-scaled.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1920\" data-large_image_height=\"2560\" data-dt-img-description=\"\" title=\"Expo-T\u00e6ppe-CPH-Marathon\"><img class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201920%201280&#39;%2F%3E\" 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src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20660%20440&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/buxton-water-signaway-printed-carpet-w700h440-660x440.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/buxton-water-signaway-printed-carpet-w700h440-660x440.jpg 660w\" alt=\"\" width=\"660\" height=\"440\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"6604\" data-date=\"2019-11-20T21:06:34+01:00\" data-name=\"CPH-Marathon\"><figure class=\"post\"><a href=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/CPH-Marathon-scaled.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"2560\" data-large_image_height=\"1920\" data-dt-img-description=\"\" title=\"CPH-Marathon\"><img class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%202559%201706&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/CPH-Marathon-scaled-2559x1706.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/CPH-Marathon-scaled-2559x1706.jpg 2559w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/CPH-Marathon-scaled-2560x1706.jpg 2560w\" alt=\"\" width=\"2559\" height=\"1706\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"6602\" data-date=\"2019-11-20T21:06:33+01:00\" data-name=\"Challenge-Copenhagen2B.filt_\"><figure class=\"post\"><a href=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/Challenge-Copenhagen2B.filt_.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"532\" data-large_image_height=\"800\" data-dt-img-description=\"\" title=\"Challenge-Copenhagen2B.filt_\"><img class=\"preload-me owl-lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20531%20354&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/Challenge-Copenhagen2B.filt_-531x354.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/Challenge-Copenhagen2B.filt_-531x354.jpg 531w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/Challenge-Copenhagen2B.filt_-532x354.jpg 532w\" alt=\"\" width=\"531\" height=\"354\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588331199652{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2>A growing popularity on screen<\/h2>\n<p>[\/vc_column_text][vc_column_text]We could talk about racecourse design, security, traffic control, relationships with local authorities, athletes entries etc. but these are not fields which we will pretend to be experts in.<\/p>\n<p>Instead, as a company who helps event organisers, marketing agencies and sponsors to produce and deliver standout sports branding and signage, we have to acknowledge the growing importance of this sport from a broadcasting perspective.<\/p>\n<p>Eliud Kipchoge\u2019s triumphant attempt to run a sub-two-hour marathon is a testimony of this. It has received over <a href=\"https:\/\/www.sportbusiness.com\/news\/kipchoges-history-making-challenge-draws-in-viewers\/\" target=\"_blank\" rel=\"noopener\">5 million views on YouTube<\/a>\u00a0alone and was watched by a global audience.\u00a0<a href=\"http:\/\/www.sportspromedia.com\/news\/eliud-kipchoge-ineos-marathon-youtube-streaming-viewership\" target=\"_blank\" rel=\"noopener\">With 49 broadcasters airing live to over 200 territories, and an estimate of 500 million viewers.<\/a><\/p>\n<p>INEOS 1:59 and Kipchoge\u2019s social media channels made a combined 39.8 million views and 2.6 million engagements on the event day. Never mind the 120,000 who crowded the streets of Vienna.[\/vc_column_text][vc_column_text]<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">? WOW!<\/p>\n<p>?? Local authorities estimated 120K fans lined the streets of the Prater on Saturday.<\/p>\n<p>?Thank you to each and everyone one of you and the countless others who watched around the world for cheering on <a href=\"https:\/\/twitter.com\/EliudKipchoge?ref_src=twsrc%5Etfw\">@EliudKipchoge<\/a> and helping him make history! <a href=\"https:\/\/t.co\/xTCmAd8VGk\">pic.twitter.com\/xTCmAd8VGk<\/a><\/p>\n<p>\u2014 INEOS 1:59 Challenge (@INEOS159) <a href=\"https:\/\/twitter.com\/INEOS159\/status\/1183846474129559553?ref_src=twsrc%5Etfw\">October 14, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Branding that cuts through the clutter<\/h2>\n<p>[\/vc_column_text][vc_column_text]With this kind of figures, it is important to offer sponsors an array of opportunities they can leverage. In over 20 years of pioneering work, innovating and delivering\u00a0<a href=\"https:\/\/amayse.com\/sports-branding\/3d-sports-advertising\/\">3D sports advertising<\/a>\u00a0solutions around the world, we developed specific products for running events.<\/p>\n<p>Our 3D branded runway carpets, for instance, bring vibrant colours and impactful branding on camera for the start and finish lines. These aren\u2019t just important for producing the winners\u2019 iconic pictures that get picked up by the media. They are the fulcrum of the whole event for participants, excited fans and people watching at home.<\/p>\n<p>A must-have asset that can be integrated with our wide range of large format branding solutions for the crucial areas of the racecourse.<\/p>\n<p>Read more about\u00a0<a href=\"https:\/\/amayse.com\/sports-branding\/solutions\/runway-carpets\/\">Branded Runway Carpets<\/a>\u00a0and how they can be used in sponsorship activation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-6afcd08cf5bf6834357c6bf613e4f34d.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-6afcd08cf5bf6834357c6bf613e4f34d.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-6afcd08cf5bf6834357c6bf613e4f34d .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-6afcd08cf5bf6834357c6bf613e4f34d .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-6afcd08cf5bf6834357c6bf613e4f34d alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/190915-110718-013-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/190915-110718-013-900x600.jpg 900w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/190915-110718-013.jpg 1200w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/190915-110718-013\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588331211363{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2>The Copenhagen Half Marathon<\/h2>\n<p>[\/vc_column_text][vc_column_text]For Kamworor\u2019s\u00a0<a href=\"https:\/\/www.worldathletics.org\/news\/report\/geoffrey-kamworor-world-record-copenhagen-hal\" target=\"_blank\" rel=\"noopener\">half marathon World Record<\/a>, in fact, our client\u00a0<a href=\"https:\/\/sparta.dk\/\" target=\"_blank\" rel=\"noopener\">Sparta Atletik &amp; Motion<\/a>\u00a0was able to offer their sponsor the top place at this history-making event.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588071397963{margin-top: 50px !important;margin-bottom: 100px !important;}&#8221;][vc_column]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><h3 style=\"text-align: center;\"><em><strong><span class=\"quote\"><span class=\"name\"><img loading=\"lazy\" class=\"alignnone wp-image-7653\" src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/sparta-logo-283x300-1.png\" alt=\"\" width=\"91\" height=\"96\" \/><\/span><\/span><\/strong><\/em><\/h3>\n<h3 style=\"text-align: center;\"><em><strong><span class=\"quote\">&#8220;Amayse felt carpets are the icing on the cake for the whole start and finish area. It\u2019s a striking and professionally executed solution that creates an extraordinary visual experience in the main area of the event.&#8221;<\/span><\/strong><\/em><\/h3>\n<p style=\"text-align: center;\"><strong><span class=\"name\">Dorte Vibjerg, Managing Director, Sparta Atletik &amp; Motion<\/span><\/strong><\/p>\n<\/q>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The CPH Half 2019 welcomed 25,000 registered participants this year, the first time that the event has been fully sold out. The city got behind the athletes and the overall event ran perfectly smoothly.<\/p>\n<p><strong><em>&#8220;We always encourage our clients to plan ahead and get our advice on how to make the most of their venues. We feel that marathon racecourses have a lot of powerful, yet unexplored, advertising possibilities.&#8221; <\/em><\/strong>Sejer Aagaard, Head of International Sales &amp; Marketing, Amayse[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Our consultative approach<\/h2>\n<p>[\/vc_column_text][vc_column_text]Through our consultations, we advise on what works best to capture the attention of people watching at home and the general public attending on the day. We produce simulations that can help sponsors to visualise the impact they are going to make, so event organisers can put together a stronger business case for their potential sponsors.<\/p>\n<p>And when the world\u2019s greatest figures turn their attention to track and field\u2019s inspiring achievements, it\u2019s worth leaving no stone unturned in delivering value.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Yesterday, marathoner Eliud Kipchoge became the first ever to break two hours. Today in Chicago, Brigid Kosgei set a new women\u2019s world record. Staggering achievements on their own, they\u2019re also remarkable examples of humanity\u2019s ability to endure\u2014and keep raising the bar.<\/p>\n<p>\u2014 Barack Obama (@BarackObama) <a href=\"https:\/\/twitter.com\/BarackObama\/status\/1183492717017554944?ref_src=twsrc%5Etfw\">October 13, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588331247898{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Find out how to make the most of your running events&#8217; branding<\/h2>\n<p>[\/vc_column_text]<div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/amayse.com\/sports-branding\/contact\/\" ><button type=\"button\" id=\"ubtn-5988\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  ulta-grow  ubtn-center   tooltip-69d756ff878f6\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#2d2d2e\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-5988'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:600;border-radius:50px;border-width:1px;border-color:;border-style:solid;background: #2d2d2e;color: #e3c056;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Get in touch<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women\u2019s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.<\/p>\n","protected":false},"author":3,"featured_media":6598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,6,20],"tags":[3,12,13,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsorship Activation in Running Events &bull; Amayse<\/title>\n<meta name=\"description\" content=\"Successful marathon events increase the need for organisers to generate new opportunities for sponsorship activation in running events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amayse.com\/sports-branding\/record-breaking-marathon-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Record-breaking performances shine a spotlight on marathon events\" \/>\n<meta property=\"og:description\" content=\"The growth of marathon events around the world is no coincidence. Athletes produce inspiring performances, the sport\u2019s message is socially positive, and organisers push hard to grow participants and fans around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amayse.com\/sports-branding\/record-breaking-marathon-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Amayse Sports Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmayseSportsBranding\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-26T09:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-12T10:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2019\/11\/190915-111501-049.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Record-breaking performances shine a spotlight on marathon events\" \/>\n<meta name=\"twitter:description\" content=\"The growth of marathon events around the world is no coincidence. 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