{"id":4944,"date":"2020-03-03T16:54:39","date_gmt":"2020-03-03T15:54:39","guid":{"rendered":"http:\/\/amayse.com\/?p=4944"},"modified":"2021-07-12T11:39:01","modified_gmt":"2021-07-12T09:39:01","slug":"rugby-america-seeks-growth-2028","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/rugby-america-seeks-growth-2028\/","title":{"rendered":"Rugby hits LA as America seeks growth ahead of 2028"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">The HSBC World Rugby Sevens Series has returned to Los Angeles after being held in Las Vegas since 2010.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]With LA hosting the 2028 Summer Olympics, this move was no coincidence. The\u00a0<a href=\"https:\/\/lasevensrugby.com\/about\/about-the-la-sevens\" target=\"_blank\" rel=\"noopener noreferrer\">Dignity Health Sports Park<\/a>\u00a0is home to the MLS team LA Galaxy and the NFL\u2019s LA Chargers. It will also be the venue for the Rugby in the 2028 Olympics, so the current four-year deal with World Rugby to host the annual Series there is a good opportunity to create an established home for the increasingly popular sport.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588067020143{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Viewing numbers skyrocket for 7s<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>The 2019 HSBC World Sevens Series increased its video views by 65% in a year to 198 million\u00a0<a href=\"https:\/\/www.world.rugby\/sevens-series\/news\/439736?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">according to World Rugby<\/a>. The USA can claim their fair share of that growth as the Men\u2019s and Women\u2019s Sevens teams both finished in the top 2 that year, with stars that are already household names.<\/p>\n<p>The USA\u2019s love of rugby isn\u2019t something new though, the 2018 Rugby World Cup Sevens was held in California, with USA finishing 6th. The USA Olympic team, which is currently ranked 2nd and has qualified for the 2020 Olympics, featured NFL star Nate Ebner in 2016, gaining viewers from the American Football audience. In fact,\u00a0<a href=\"https:\/\/lasevensrugby.com\/about\/about-the-la-sevens\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen research<\/a> shows that, at 33 million, the US has the highest proportion of rugby fans in the world.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u2705 Disco feet<br \/>\n\u2705 American football-style pass<br \/>\n\u2705 On the buzzer<\/p>\n<p>A textbook <a href=\"https:\/\/twitter.com\/USARugby?ref_src=twsrc%5Etfw\">@USARugby<\/a> try in their own back yard at <a href=\"https:\/\/twitter.com\/hashtag\/LASevens?src=hash&amp;ref_src=twsrc%5Etfw\">#LASevens<\/a> ? <a href=\"https:\/\/t.co\/UftrB5s0Nd\">pic.twitter.com\/UftrB5s0Nd<\/a><\/p>\n<p>\u2014 World Rugby Sevens (@WorldRugby7s) <a href=\"https:\/\/twitter.com\/WorldRugby7s\/status\/1234229595991420935?ref_src=twsrc%5Etfw\">March 1, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588067042299{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<h2 class=\"title\">Growing the at-game audience<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>So it\u2019s understandable that the US would look to capitalise on this potential by moving the HSBC World Rugby Sevens Series to a venue that could grow local audiences rather than attract the large overseas following that had been going on tour to Vegas since 2010.<\/p>\n<p>95% of the attendees in Las Vegas were\u00a0<a href=\"https:\/\/lasevensrugby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018out-of-market\u2019<\/a> and local businesses, mostly casinos, were not investing in the event. A new home was needed for Rugby Sevens that was more inclusive, family-friendly and that would attract and keep a local audience.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588066938061{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_column]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><div class=\"container\">\n<div class=\"quote_headline\">\n<div class=\"quote_headline_container\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<h3 class=\"content\" style=\"text-align: center;\"><em><span class=\"quote\">&#8220;The HSBC World Series is a special pillar within the rugby world and we are ecstatic for the series to continue its presence in the United States. <\/span><\/em><em><span class=\"quote\">Los Angeles truly sets the stage here in 2020 with our men\u2019s sevens reaching new heights, the Olympics merely months away and the Invitational Tournament returning as community engagement around the tournament.&#8221;<\/span><\/em><\/h3>\n<div style=\"text-align: center;\"><\/div>\n<div class=\"content\" style=\"text-align: center;\"><strong><span class=\"name\">Ross Young, USA Rugby CEO<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/q>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588066959549{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2>7s sponsors are dressed to impress in 3D branding<\/h2>\n<p>[\/vc_column_text][vc_column_text]Broadcasted on NBC Sports, the\u00a0<a href=\"https:\/\/lasevensrugby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HSBC LA Sevens<\/a>\u00a0is a prime opportunity for World Rugby\u2019s sponsors to gain visibility to this large and engaged US audience and the growing global viewers through World Rugby\u2019s own platform and broadcast partners.[\/vc_column_text][vc_column_text]<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Nothing to see here just <a href=\"https:\/\/twitter.com\/LosPumas7s?ref_src=twsrc%5Etfw\">@LosPumas7s<\/a> scoring a sizzling try under 10 seconds&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/LASevens?src=hash&amp;ref_src=twsrc%5Etfw\">#LASevens<\/a> <a href=\"https:\/\/t.co\/puCVCDCnVA\">pic.twitter.com\/puCVCDCnVA<\/a><\/p>\n<p>\u2014 World Rugby Sevens (@WorldRugby7s) <a href=\"https:\/\/twitter.com\/WorldRugby7s\/status\/1233830997747257345?ref_src=twsrc%5Etfw\">February 29, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][vc_column_text]As with all the other stops on the Series \u2013 Dubai, South Africa, New Zealand, Australia, Vancouver, Hong Kong, Singapore, London and Paris \u2013 Amayse provides the\u00a0<a href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\">3D Painted Logos\u00a0on the rugby pitch<\/a>. We have worked on this event for over 15 years and our specialist team are very familiar with the venues and the sponsors.<\/p>\n<p>For a new venue, such as Los Angeles, our Sports Branding team visit the site early to conduct a thorough site survey and speak to the stadium and commercial teams to ensure the exact positioning required to perfectly reproduce sponsors logos in 3D in the TV broadcast.<\/p>\n<p>Close communication with ground staff is also particularly important in a new venue so that we can produce the best possible looking pitch logos, working around other pitch preparations and build-up events.<\/p>\n<p>We then take the event and sponsor\u2019s artwork and use our 3D technology to transform the images into stencils to be painted on the grass as a beautiful and eye-catching reproduction for TV.<\/p>\n<p>It is the professionalism of our service, as well as the end-result of our\u00a03D pitch painting,\u00a0that lets our clients and their sponsors know that they are in safe hands.[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Discover more about 3D Painted Logos<\/h3>\n<p>[\/vc_column_text]<div class=\" vc_custom_1588515197945 ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\" title=\"3D Painted Logos\" ><button type=\"button\" id=\"ubtn-5987\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  ulta-grow  ubtn-center   tooltip-69d4c9fd84111\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#2d2d2e\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-5987'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:600;border-radius:50px;border-width:1px;border-color:;border-style:solid;background: #2d2d2e;color: #e3c056;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Visit 3D Painted Logos<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The HSBC World Rugby Sevens Series has returned to Los Angeles after being held in Las Vegas since 2010.<\/p>\n","protected":false},"author":3,"featured_media":6635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,6],"tags":[5,3,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3D Painted Logos on the Rugby Field in action &bull; 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