{"id":4972,"date":"2020-03-10T12:51:47","date_gmt":"2020-03-10T11:51:47","guid":{"rendered":"http:\/\/amayse.com\/?p=4972"},"modified":"2021-07-12T11:23:26","modified_gmt":"2021-07-12T09:23:26","slug":"partnership-to-deliver-event-branding-greatness","status":"publish","type":"post","link":"https:\/\/amayse.com\/sports-branding\/partnership-to-deliver-event-branding-greatness\/","title":{"rendered":"Working in partnership with Verve to deliver greatness"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"title\">A customised approach to Guinness Six Nations sponsorship activation across 11 pub venues<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"spot_headline\">\n<div class=\"cntOuter\">\n<div class=\"cntInner\">\n<div class=\"content\">\n<p>Guinness understands the importance of activating sponsorship at the heart of the sport \u2013 on the pitch and in pubs. <a href=\"https:\/\/verve.ie\/\" target=\"_blank\" rel=\"noopener\">Verve \u2013 The Live Agency\u2019s<\/a>\u00a0objective is to help make each experience unique, genuine and tailored to the specific location and audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>&nbsp;<\/p>\n<p>Our partnership with Verve has seen us working on\u00a0<a href=\"https:\/\/amayse.com\/sports-branding\/solutions\/3d-painted-logos\/\">3D Painted Logos<\/a>\u00a0at international rugby stadiums and transforming specially selected pubs across Greater London into Guinness meccas for major rugby tournaments.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587576935215{padding-top: 50px !important;}&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-a2a233cc74a647d4d61a6d790bd3762d.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-a2a233cc74a647d4d61a6d790bd3762d.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-a2a233cc74a647d4d61a6d790bd3762d .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-a2a233cc74a647d4d61a6d790bd3762d .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-a2a233cc74a647d4d61a6d790bd3762d alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/FlatIronSquare3-copy-e1583823340154-scaled-900x600.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/FlatIronSquare3-copy-e1583823340154-scaled-900x600.jpg 900w, https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/FlatIronSquare3-copy-e1583823340154-scaled-1800x1200.jpg 1800w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/flatironsquare3-copy-e1583823340154\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587577302170{padding-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"title\">The creative work from Verve needed to help encapsulate the distinct personality of each venue<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"image\"><\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>The creative work from Verve needed to help encapsulate the distinct personality of each venue and of the fans they attract, making the best use of the space and environment in each one.<\/p>\n<p>So it was really important for them to rely on a partner able to deliver accurately and consistently. The site-specific surveys we conducted proved to be fundamental to deliver the level of detail they had in mind. From our side, this is not only a matter of mere measurement but also of being able to suggest the best materials to use in order to get the desired visual effect.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587576935215{padding-top: 50px !important;}&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-e103a3f33ace98f0cc36866920c0c193.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-e103a3f33ace98f0cc36866920c0c193.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-e103a3f33ace98f0cc36866920c0c193 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-e103a3f33ace98f0cc36866920c0c193 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-e103a3f33ace98f0cc36866920c0c193 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:900px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20900%20600&#39;%2F%3E\" data-src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/Greenwood_TV_Wall3.jpg\" data-srcset=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/03\/Greenwood_TV_Wall3.jpg 900w\" width=\"900\" height=\"600\"  data-dt-location=\"https:\/\/amayse.com\/sports-branding\/partnership-to-deliver-event-branding-greatness\/greenwood_tv_wall3\/\" style=\"\" alt=\"Bars and Concessions Branding Greenwood Pub\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1588327170231{padding-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"image\"><\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>The slightest mistake at any point of the process would have ruined the effect but the groundwork done, the smooth collaboration between our teams and the experience of our production and installation staff resulted in a convincingly effective venue rebranding.<\/p>\n<p>And, as well as delivering consistently across 11 venues, our installation team were able to deliver the sponsor\u2019s design concept whilst keeping the logistical access requirements of the venues, which was greatly appreciated by each pub manager.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587577354711{padding-top: 50px !important;}&#8221;][vc_column]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><h3><\/h3>\n<h3 style=\"text-align: center;\"><em><span class=\"quote\"><img loading=\"lazy\" class=\"alignnone wp-image-7483\" src=\"https:\/\/amayse.com\/sports-branding\/wp-content\/uploads\/2020\/04\/verve-logo.png\" alt=\"\" width=\"169\" height=\"72\" \/><\/span><\/em><\/h3>\n<h3 style=\"text-align: center;\"><em><span class=\"quote\">&#8220;Over the past few years everyone at Verve has really enjoyed working with the Amayse team, they have helped us produce some great work and will always go the extra mile. It is a valued partnership, providing advice, production and installation.&#8221;<\/span><\/em><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span class=\"name\">Sam Scott, Head of Commercial GB, Verve Live Agency<\/span><\/strong><\/p>\n<\/q>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587577371894{padding-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"container\">\n<div class=\"wysiwyg_editor_container\">\n<p>\u201cVerve are a fantastic team of creative, enthusiastic and dedicated staff and we love bringing their ideas to life. Knowing our work is being watched by millions of people on TV and in the pubs puts the pressure on, but gives us all enormous amount of job satisfaction.\u201d Greg Craigen, Managing Director (UK), Amayse<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1587577364842{padding-top: 50px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Find out how our Event Branding can help transform your Bars &amp; Concessions for your next activation<\/h2>\n<p>[\/vc_column_text]<div class=\" vc_custom_1588515335527 ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/amayse.com\/sports-branding\/solutions\/bars-concessions\/\" title=\"Bars &amp; Concessions\" ><button type=\"button\" id=\"ubtn-1874\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  ulta-grow  ubtn-center   tooltip-69f1d5b11dc87\"  data-hover=\"\" data-border-color=\"\" data-bg=\"#2d2d2e\" data-hover-bg=\"\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-1874'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:600;border-radius:50px;border-width:1px;border-color:;border-style:solid;background: #2d2d2e;color: #e3c056;\"><span class=\"ubtn-hover\" style=\"background-color:\"><\/span><span class=\"ubtn-data ubtn-text \" >Visit Bars &amp; Concessions branding<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] A customised approach to Guinness Six Nations sponsorship activation across 11 pub venues [\/vc_column_text][vc_column_text] Guinness understands the importance of activating sponsorship at the heart of the sport \u2013 on the pitch and in pubs. Verve \u2013 The Live Agency\u2019s\u00a0objective is to help make each experience unique, genuine and tailored to the specific location and&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,18],"tags":[7,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Working with Verve to deliver sponsorship activation &bull; Amayse<\/title>\n<meta name=\"description\" content=\"We\u2019ve been working with Verve Live Agency on turning pubs into Guinness meccas for the Guinness Six Nations delivering sponsorship activation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amayse.com\/sports-branding\/partnership-to-deliver-event-branding-greatness\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Working with Verve to deliver sponsorship activation &bull; 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