Virtual advertising solutions
New technology has made it possible to virtually create detailed and lifelike advertising in broadcasted sport.
Until now, the drawback for virtual advertising has been poor quality, which made the advertisements look artificial. This is no longer an issue. The technology for virtual advertising has matured and can be used in addition to physical signs.
Our virtual advertising enables you to place digitised 2D and 3D logos, messages, product shots, and even video content directly on to the viewer’s screen. The solution employs advanced technology that keeps your message tied to its designated position on or next to the field, regardless of camera motion.
Built-in multi-content capabilities enable you to deliver different content over different streams, tailoring your messages to individual markets, and adhering to regional bans on certain types of advertising.
Applicable to a wide range of sports, our virtual solution has been used in the Guinness International Football Champions Cup, the Yonex All England Badminton Championships, National Rugby League and Super Rugby matches in Australia and New Zealand, AFL games, and horse racing.
Add content either next to the goals or in the stands.
In football, virtual advertisements can replace the traditional 3D CamCarpets that are usually positioned next the goals. Virtual adverts can also be placed in the stands, in a similar way to seat-kills, offering another 3D option within TV view.
Virtual advertising is used to add branding to the court.
In badminton, virtual advertisements are placed as 3D logos in the centre of the court, in order to promote both sponsor and tournament.
- Clear and natural
Any high-resolution logos or pictures can be used. There are virtually no limits to what can be done. The solution will be clear, detailed and natural looking.
- Accurate colours
The light and weather condition on the play day does not influence colours used in the graphics.
- Flexible solution
Our solution makes it possible to switch logos at any time during the game or between games.
- Not affected by weather
Virtual logos are unaffected by weather. Even in heavy rain graphics will be clear and appear in accurate colours – unlike physical painted solutions.