Amayse is a world-class provider of branding solutions for events, specialising in sports, exhibitions and retail.

At Amayse, we understand the importance of sustainability and take steps to minimize our environmental impact. As a world-class provider of branding solutions for events – specialising in sports, exhibitions and retail, we are committed to creating products and solutions that are both visually stunning and environmentally responsible.

We take great care in selecting our materials, working closely with our suppliers to find options that meet the strictest fire safety standards while also minimizing our impact on the environment. We also work hard to optimize our use of these materials, reducing waste wherever possible. When we do have leftover materials, we find creative ways to use them in other parts of our production and packaging, ensuring that as little as possible is wasted.

But our commitment to sustainability goes beyond just the materials we use.  We are also conscious of our energy use in our offices and production facilities and have implemented solutions to reduce our carbon footprint. In Denmark, we heat our company facility with air to water heating pumps, which have helped us reduce our CO2 emissions by more than 90% and we are continually finding other ways to reduce our carbon footprint.

We know that shipping is a major environmental factor, and while we can’t eliminate it entirely, we do our best to minimize our impact by optimizing our shipping practices and exploring more sustainable options wherever possible.

At Amayse, we believe that sustainability is about more than just labels and certifications. It’s about taking responsibility for our actions and working towards a more sustainable future. We are proud of the steps we have taken so far, but we know that there is always more we can do. That’s why we are committed to ongoing investment, innovation and improvement.  In the UK we are currently enrolled in the Future Plus system with The Sustainability Group and we are making steady progress in all facets of our business with regards to Climate, Diversity and Inclusion, Social, Economic and Environment.

We are committed to positively affecting society as a whole. We aim to work ethically, considering human rights as well as the social, economic and environmental impacts we have as a business.

Amayse invests in creating a favourable working environment and takes pride in retaining loyal staff. Training, appraisals and personal development form part of our annual reviews, as well as ensuring a competitive pay structure for staff.

All internal recruitment follows the Equality Act 2010 and is in line with the Modern Slavery Act 2015, and we ensure that any suppliers or contractors also follow these policies.

Amayse is always keen to support local charities, sports clubs and schools, and has made both monetary and signage donations to various causes.

Lifco offers secure ownership for small and medium-sized businesses. Lifco’s business concept is to acquire and develop profitable, market-leading, sustainable niche businesses with the potential to deliver sustained earnings growth and robust cash flows. Lifco’s ownership is very long-term and its culture is marked by decentralization, customer focus and an emphasis on sustainability in everything we do. The Group has three business areas: Dental, Demolition & Tools and Systems Solutions. At year-end, the Lifco Group consisted of 233 operating companies in 31 countries.

Lifco and its United Kingdom (UK) subsidiaries – including Amayse Ltd. – regard the publication of this tax strategy statement as complying with their duty under paragraph 16(2) of Schedule 19 of the Finance Act 2016 to publish their tax strategy in the current financial year. This statement relates to financial year 2024, ending 31 December 2024.

Approach to risk management and governance arrangements

Governance

Responsibility for the tax strategy, the supporting governance framework and management of tax risks ultimately sits with the Chief Financial Officer of the Lifco Group, supported by the Group Finance department. Key risks and issues related to tax are escalated to and considered by the Group Audit Committee on a regular basis.

Risk Management

Given the Group’s scale of business and the volume of tax obligations, tax uncertainties and risks will inevitably arise from time to time with respect to the interpretation of tax laws and the nature of compliance obligations. Lifco proactively seeks to identify, evaluate, manage and monitor tax uncertainties and risks to ensure that they are appropriately addressed in accordance with these principles. The Group is exposed to a variety of tax risks, which can be grouped under the following headings:

Tax compliance and reporting risks

Tax compliance and reporting risks are risks associated with compliance failures such as submission of late or inaccurate returns, the failure to submit claims and elections on time or where systems and processes are not sufficiently robust to support tax compliance and reporting requirements.

Transactional risks

Transactional risks are risks associated with undertaking transactions without appropriate consideration of the potential tax consequences or where advice taken is not correctly implemented.

Reputational risks

Reputational risks are non-financial tax risks that may have an impact on the firm’s relationship with stakeholders, clients, tax authorities and the generic public.

Lifco aims to manage tax risks in a similar way to any area of operational risk. The business is supported by oversight functions from the Group Finance department. Where appropriate, Lifco look to engage with tax authorities to disclose and resolve issues, risks and uncertain tax positions. The subjective nature of many tax rules does however mean that it is often impossible to mitigate all known tax risks. As a result, at any given time, the Group may be exposed to financial and reputational risks arising from its tax affairs. Where the interpretation or application of tax laws is not clear, Lifco will take well-reasoned positions considering legal precedents and administrative positions of HMRC and engaging external advisors where considered necessary.

Attitude to tax planning

Lifco recognizes the responsibility to pay an appropriate amount of tax in each of the principal jurisdictions in which it operates. The aim is to balance this with the responsibility to shareholders to structure its affairs in an effective manner. In structuring its commercial activities, Lifco will consider the tax laws of the countries within which it operates (in addition to other relevant matters) with a view to maximizing value on a sustainable basis for the stakeholders. Tax planning related to the UK is not undertaken unless it is consistent with commercial objectives.

Lifco intends to fulfil its tax obligations in accordance with UK tax laws and practice. Relevant facts and circumstances and reliefs or incentives (where available) claimed shall be disclosed to HMRC. Lifco also ensures that appropriate arrangements are in place to calculate accurately the tax liabilities and to pay the appropriate amount of tax in the right place on a timely basis.

Attitude towards risk

Lifco sees compliance with tax legislation as key to managing its tax risk. The aim is to be compliant in all jurisdictions with regards to taxes. Where there is significant uncertainty or complexity relating to an identified risk, external professional tax advice may be sought. The Group’s tax risk appetite requires that, where tax law is unclear or subject to interpretation, its adopted tax position is at least more likely than not to be allowable under applicable tax laws.

Relationship and dealings with HMRC

Lifco engage with HMRC with openness, honesty, integrity, respect and fairness and with cooperative and proactive compliance. Lifco seeks to avoid disputes and, wherever possible, seeks to resolve any disputed matter through proactive and transparent discussion and negotiation. Positions on UK related tax matters that may create reputational risk or jeopardise the good standing with HMRC are avoided.