Amayse’s new product development helps rights holders to make the most of all under-utilised but valuable advertising space at the stadium.
Our 3D Corner Canopies were used for the first time in the Bundesliga in the 2015/2016 season. Amayse pitched this new 3D advertising idea to Lagardère Sports who represented Ingolstadt FC’s platinum sponsor, Falken Tyres.
Speaking at the time, Franz Spitzauer, Managing Director Finance & Marketing at FC Ingolstadt 04, said “We are always looking for innovative ideas to enhance a client’s’ sponsorship inventory and the use of 3D Corner Canopies provided the ideal solution for Falken Tyres. Our client was thrilled with the result and the enhanced effect created by the 3D design – the logos were so eye-catching and really stood out on screen.”
Amayse works constantly to improve current products and create innovations that meet the needs of those sponsors and add additional inventory for rights holders.
Our consultative approach is particularly important in this case, as every stadium is different and we are able to advise on the best way to display branding for TV audiences and to increase sellable inventory.
Franz Spitzauer continues, “Amayse were extremely professional throughout the design, production and delivery process and we look forward to working on future projects together”.
We have since delivered 3D Corner Canopies at Wembley Stadium for the Sky Bet Football League Play-Offs, and for clubs in the Austrian and French football leagues.
For the Austrian market, thanks to our collaboration with the sports marketing agency Sporteo, we recently helped Admiral activating their sponsorship at FK Austria Wien’s Generali Arena and also delivered new branding opportunities for a number of clients.
One of these, Thomas Zöchbauer, Head of Sponsoring and Sales at St. Pölten explains: “When it comes to helping our sponsors achieving their commercial objectives, we don’t leave any stone unturned. Amayse worked really closely with our team to identify how to make the most of our stadium and the 3D Corner Canopies proved to be a perfect solution for our main partner”.
With the introduction of the first 3D CamCarpets in 1997, we revolutionised advertising solutions for broadcasted sports events. Ever since we have innovated and developed the best-in-class 3D sports advertising for Rights Holders and Sponsors around the world, spanning from 3D Painted Logos to indoor 3D Court Graphics.
Below is one of our 3D Corner Canopies freshly printed with our 5-metre large format printer.