FILLING THE GAPS WITH NEW BRANDING OPPORTUNITIES
Super Wide 3D printed banners uplift under-used areas of a sporting venue
Sometimes the corner tunnels in a stadium don’t look as good as we would like. That’s the place where fans at home can glimpse elements of ‘behind the scenes’, storage, medical teams or simply large grey blocks of cement.
Sometimes it’s not always possible to fill the seated area of your venue because of the weather, the seasonality or the public health measures we’ve sadly experienced this year.
With 3D Stadium Banners we solve a problem with a positive solution, catching two birds with one stone: the venue looks better on TV and clubs will have a new appealing opportunity to offer their commercial partners.
3D technology – Always looking for improvement
At several venues, both the corner tunnels and empty stands are in the camera frame for a considerable amount of time and clubs are starting to identify this opportunity. We can improve the commercial impact even further. By refreshing the graphics through our 3D technology, logos will always be upright, delivering a clear and accurate message through the main camera.
We introduced the 3D technology to stadium banners with the first-ever 3D Corner Canopies in the 2015/2016 Bundesliga season and have delivered this solution consistently across Europe since.
100% made to measure
All our Stadium Banners are made to measure because no venue is the same. With over two decades of stadia surveys for our 3D products, we know that no size fits all. But we also get excited when our clients challenge us to find new solutions to improve their brandable inventory.
If you have an idea but you’re not sure about its feasibility, just give us a call to find out!
3D Seat Exposure
When entire sections of the stand are left unsold it is possible to use our super wide banners to turn a disadvantage into a commercial opportunity. Using materials with excellent dimensional stability, we can always obtain a precise rendition of logos, marketing messages and decorative graphics.
Our seat cover banners are easy to install and are supplied with the most suitable anchorage system based on the needs of your venue. Being lightweight and resilient, they are easy to install and to store ready for the next match.
3D Corner Canopies
For once, putting your sponsors in the corner is going to mean the opposite of how it sounds. When you are struggling to find new branding opportunities, corner stadium banners are surprisingly effective given the amount of time and the prominence they get on screen.
Our 3D branding technology makes it even easier to deliver impactful marketing opportunities to current partners and external companies who could greatly benefit from TV exposure. Corner canopies could also be a great addition to complete the stadium bowl branding at top-tier tournaments, playoffs and finals.
Different material for different stadium management requirements
All the materials we use are chosen for impeccable visual performance and ease of use. The visual impact of the graphics is not something we compromise on, but we can suggest different weight and finishes based on the venue features or how the stadium operations run.
Both Seat Exposure Banners and Corner Canopies are made to measure and supplied with the preferred anchorage system to facilitate the installation and the removal. This is especially useful with multi-purpose venues or venues shared with other organisations where the specific branding needs to be changed at every event.
For a shared venue where branding needs to be completely changed week in week out, we normally recommend the use of lighter materials. Where the banners are meant to stay in place for longer, we can provide alternative outdoor fabrics.
We do it in 2D as well
Corner Canopies overview
- Available in 3D to reach a wider audience on screen
- Capable of turning unused spaces into revenue opportunities
- Excellent addition as part of the venue dressing
- Lightweight and easy to handle by the stadium facilities crew
- For extended or temporary use
- 100% made to measure – Supplied in unlimited sizes to suit the venue’s needs
- Easy to fit – Provided with metal eyelets or other required fixtures
- Weatherproof – Printed on high-quality materials designed for outdoor use
- Weight and materials – 120g high-quality polyester or lighter if required
- Fire-retardant – B1 certificate