BRANDED RUNWAY CARPETS
THE ROAD TO NEW COMMERCIAL OPPORTUNITIES
Branded carpets make sporting events look special
Whether the need is to give a prominent branded space to sponsors or to make your event look flawless under all aspects, our Branded Runway Carpets deliver premium quality and open infinite design possibilities.
Printed runners can extend uninterrupted connecting different areas of the venue, from the changing rooms, through the tunnels and out to the middle of the ground.
They are a must-have for events that require a more formal pre-kick-off ceremony such as international competitions and cup finals, but also provide impactful brand awareness at club level for weekly league rounds.
Branded carpets go the extra mile with our 3D Technology
Some of the best shots in sport happen from the overall view of the main fixed camera. We have evolved our branded carpets taking the cue from the success of our 3D CamCarpets and extending it to a wider range of positions that would benefit from an increased brand exposure.
This allows sponsor logos to be displayed in 3D whether on a pitch or an event finish line, where the fixed camera captures the participants sprinting for their personal best. And, thanks to our thorough surveys, we make sure that the design perfectly matches the camera angle.
Branding topical parts of a racecourse with a branded carpet is a move that sponsors and rights holders should consider for effective brand activation. Events like marathons, cycling and triathlons last for several hours and attract thousands of fans and participants from a wide demographic range and are increasingly popular on screen. In this regard, the finish line and the surrounding areas – with the media performing interviews, analysis and commentary throughout the day – are particularly important.
Brand identity in sports is fundamental for creating unity, cohesion and support behind the team. A team-branded carpet can help strengthen the sense of belonging in fans and players and make your venue look professional.
Team branded carpet logos can be printed in any size and shape and be used on the pitchside during match-day and repurposed for players signing and other events on and off the pitch.
Don’t limit the size of your ideas
Branded carpets are made using state-of-the-art super wide format printers up to 5m wide and supplied in uninterrupted rolls of 100 metres that can be joined together to cover huge areas.
We’ll advise on the best possible combination of size and materials based on the balance of commercial requirements and manageability.
Our Branded Runway Carpets are manufactured with the same processes we use for the 3D CamCarpets, which are made to guarantee flawless visual and safety performance.
It’s also possible to have a cut-out design to fit your venue down to the centimetre or to impress your audience with more sophisticated shapes.
Runway Carpets overview
- Generate new commercial inventory
- Available in 2D as well as with our 3D branding technology
- Outstanding colour rendition and visual impact
- Ideal for covering huge areas
- Indoor and outdoor use – Medium level of water drainage that makes it safe
- Excellent Stability – 100% Polyester Felt fibre with anti-slip back
- Dimensions – Each carpet is made to measure and printable to a maximum of 5 x 100 metres
- Maximum coverage – Multiple carpets can be merged to create huge floor graphics
- Visual quality – Natural matte anti-glare that reduces the reflection from sun and spotlights
- Easy Installation – Supplied printed and ready for use
- Fire-retardant – B1 certificate