Venue Dressing
A total branding experience
All-encompassing branding with stadium signage
For a first-timer, those coming week after week throughout the season and for those passing down the passion through generations. Make them feel part of the team, make them feel at home.
Of course, within the complex world of sporting events and sports marketing, there are many other factors that drive fans to come to come back, but to impress them visually can contribute to their perception on several levels.
Your stadium. Your home. Don’t leave it grey!
Love at first sight
A dramatic and impactful look is going to make the first impression count. Whether the choice is to show your team colours or to give space to commercial partners, we offer a broad range of stadium branding options to maximise every space.
And where fans gather and feel good, sponsors want to join as well. Being able to offer them aesthetically pleasing stadium signage solutions is going to bring value to your commercial proposition and allow them to show their support.
Request your site survey
We will conduct a thorough assessment of the premises and take the opportunity to understand your challenges, your ideas and the canvas you have to work with. Our job is to find solutions based on your objectives, but keeping into consideration all the other relevant stakeholders, fans and sponsors above all. We’ll subsequently send you some simulations so you can visualise how the stadium branding ideas can materialise. How we can bring your ideas to life.
Colours are important for brand recall
Using colours to convey brand association is a powerful way to help sponsors increase their recognition amongst the fanbase. In particular for those supporting your organisation with significant investments.
Main sponsors don’t necessarily need to cover every spare centimetre of stadium signage with their logo. It’s a long-term commitment and colouring the venue with their unique palette subtly displays a sponsor’s message and is going to reinforce the relationship between supporters, their feelings of excitement and the sponsor themselves.
Stands & Tiers
You can simply apply the relevant colours or be more advertising-driven by showcasing companies branding, marketing messaging and, why not, even products too.
Vomitories
Complete the tier branding by filling the gaps left by the access points to the stadium stands. Empty vomitories can represent a significant percentage of the stadium surfaces that remain unbranded. Take the opportunity to offer them to a new sponsor or to help current ones get more exposure.
Step Branding
Step risers give an incredibly impactful opportunity to turn grey and unused surfaces into advertising revenue. In most stadia, they are a prominent part of the architectural design and often appear on camera during the match.
The material employed for this job allows extremely accurate visual rendition and is easy to apply and take down without leaving glue residues to the structure. This means that it is possible to do a quick event turnaround in case of consecutive competitions under the same roof.
3D Wall Exposure
We have a solution for large vertical surfaces. In a very similar way that we apply the 3D technology to the Corner Canopies to cover the tunnels, we have found an effective solution to make the most of the unsightly grey walls or the side of stands.
Wall exposure makes large vertical unbranded surfaces more appealing to fans.
No one-size-fits-all is our motto
We go to great lengths in assessing the venue and making the most of every opportunity. We don’t limit our work to measuring the space to cover, we don’t just print and come back to install boards, vinyl, canopies and the broad range of solutions we offer.
We also take great care in assessing the potential of branding areas previously overlooked and to create new or improved advertising inventory and infrastructure systems that rights holders can leverage. Sometimes areas of your stadium that can be considered visually outdated can be uplifted and turned into something to be proud of.
