Amayse, world-class provider of sports branding solutions, today announces the acquisition of Three-D-Signs Pty.
For more than two decades, Three-D-Signs has been the point of reference for the production and installation of 3D painted branding and advertising at major televised sporting events in the South African market and the Southern Hemisphere.
After a 22-year collaboration between the two companies based on trust, competency and shared values, and with Three-D-Signs’s founders now retiring, Amayse is honoured to continue the work of a company that has brought innovation and delivered excellence for many years.
The wealth of knowledge, experience and capabilities of our combined teams will help us strengthen our presence in the African markets offering a broader and integrated portfolio of premium branding solutions to sports organisations, agencies and sponsors.
All staff will be retained giving continuity to a well-established firm. The new Amayse South Africa office will remain in Cape Town under the lead of Paul Merifield, who has been with the company for over 20 years.
“It is with both emotion and honour that Mike Brown and I are retiring from Three-D-Signs. Our involvement with the company since the early 90’s has been an extraordinary journey filled with quite unforgettable experiences and we are very grateful to all of those who have assisted us along the way. We would like to thank all of our loyal staff for the many years that we have worked together and we wish them every success for the future. We have enjoyed a close working relationship with Kurt, Jørn and Greg from the very early days and we are confident that with their support and in the capable hands of Paul’s management, the synergies of TDS and Amayse will ensure the continued success of the product.”
Michael Merifield, Co-Founder, Three-D-Signs
“Over the last 20 years, we have worked side-by-side with Three-D-Signs on some of the biggest global sporting events, including ICC Cricket World Cups and Rugby World Cups, and we share a passion for helping sports organisations and sponsors to produce commercial value through 3D pitch branding solutions. This acquisition, therefore, feels very natural and we can’t wait to work with Paul and the South African team on servicing current clients and taking on new ambitious projects.”
Greg Craigen, Managing Director (UK), Amayse
“We are committed to building our future even in challenging times for the events industry. We are grateful for the trust that Michael Merifield and Mike Brown have in us to continue the work they have carried out with great competence and dedication for decades. We are now looking forward to welcoming the new members of our team and their clients to Amayse, and to the new opportunities that our combined skills and expertise can offer in the future.”
Jørn Klinge, CEO, Amayse
