Players and fans wore red to promote the charity and the tournament sponsors also got involved.
On the second day of the second Specsavers Ashes Test, Lord’s cricket ground turned red in aid of the Ruth Strauss Foundation. Specsavers branding on the stumps and around the pitch was changed overnight to red from the usual green and they also utilised our 2View CamCarpets™ to display both their logo branding and support the charitable cause at the same time.
We’re turning #RedForRuth at the @HomeOfCricket today for the @RuthStraussFdn.
We’ll be making a donation to the foundation for every boundary scored throughout play today.
You can donate to the foundation here: https://t.co/fOGCUFB1TK#RuthStraussFoundationDay pic.twitter.com/I3lqxfb9Q5
— Specsavers (@Specsavers) August 15, 2019
Specsavers had their regular logo image on the 2View CamCarpets™, as they have for previous matches (albeit changed to red), but added a special message for the charity on the reverse side, ensuring that this was picked up by fans at the ground and especially those watching on TV too.
“Whilst changing our branding colour was a simple way to show our support for the Ruth Strauss Foundation in the second Specsavers Ashes Test, the 2View CamCarpets™ from Amayse allowed us to take a more active role, sharing the charity’s message. We were happy to offer this key piece of branding space for the very important cause and Amayse allowed us to do that whilst still having our valuable media exposure.”
2View CamCarpets™ are specially engineered with ridges that allow two images to be displayed from one carpet. This technology is particularly effective in cricket sponsorship where the live camera position switches ends for each over and picks up a different image.
By branding both sides of the 2View CamCarpets™, all logos are presented in their correct form, avoiding logos appearing upside down to the viewer. In doing so, Amayse creates extra inventory which in turn has a significant impact and uplift in exposure and therefore media value. Amayse uses advanced technologies to optimise the 3D aspect of logos and ensures that all artwork is printed to maximum quality to stand out at the highest level of broadcasted sporting events.
This patented technology provides an innovative way for cricket sponsors to brand previously unutilised space on the pitch. It ensures all images are displayed correctly with either TV angle, brings flexibility to sponsor activation messages and allows rights holders to double their on-field inventory.
Join us in supporting the Ruth Strauss Foundation by donating here.
Read about our work for the Cricket World Cup 2019 delivering on-the-pitch branding for 48 matches across 11 venues.