3D CamCarpets
Taking the most valuable place on the pitch
3D CamCarpets are the premium pitch branding solution for football sponsorships
Lying flat near the goals, these 3D CamCarpets make any logo and marketing message stand out where it matters the most to the fans watching at home.
3D mats are the closest branding support that FIFA allows to the football pitch. No physical elements are standing up, avoiding interference with the game and making it safe for players - making it ideal for sports advertising.
Put sponsors at the heart of the action
Proximity and perfect calibration with the main camera result in a standout visual performance that delivers a great return on investment for both event organisers and sponsors.
QI Media Value generated by our 3D CamCarpets
Source: Nielsen Sports Report for Amayse (2018)
Main applications of 3D CamCarpets
Football
Our classic goal side sports advertising solution that runs between the goal line and the perimeter advertising. It doesn’t interfere with other stadium branding and doesn’t reflect the light from the LED boards or other light sources. Multiple carpets can be laid down to cover almost the entirety of the goal line.
Cricket
Impactful presence right in the middle of the action. Cutting through the clutter, reaching millions of viewers at home and making it the go-to option for high-impact branding. Our 3D pitch carpets have been used globally at the most prominent cricket matches for over 20 years.
Hockey
Similar to its application in football, 3D CamCarpets can be positioned near the goals and offer impactful brand awareness at national and international tournaments. An important asset to have in the lead up to the Olympics and to leverage on the popularity achieved at the Games afterwards.
We are experts in 3D sports advertising
3D CamCarpets are site-specific and the 3D visual illusion of the printed goal side logos depends on the relationship between the main camera and the exact position of the pitch mats.
We conduct stadia surveys, work closely with clients to develop the most effective concepts, and supply event organisers with detailed instructions for installation and care.
History of the 3D CamCarpet
“1997 was a crucial year. We were the first to introduce 3D CamCarpets to market, opening up unlimited, previously unthinkable ways of generating marketing value through sports.”
Since then we have delivered consistently to the most prestigious competitions and sports organisations in the world.
Size, format & design possibilities
With our 3D branded carpets there is virtually no limit to a sponsor’s creativity. We offer 15 types of shape layout and will advise on what’s the best combination for cutting through the clutter with impactful, yet smart, graphics.
Give your ideas to our designers and they will be able to find solutions that work for your specific needs and advise on the best design choices for your fans and your sponsors.
Branding on the sideline? Why not!
Where the camera position and the venue layout are favourable, 3D CamCarpets can be placed along the pitch sideline to expand the sports advertising opportunities that rights owners can offer. When the camera angle is sufficiently steep, the sideline carpets can give excellent results both on the far-side position and the near-side.
Product features
Best anti-glare visual quality
These are special carpets designed to prevent unwanted sun, floodlight and LED reflections.
Turf breathability
We have studied the right number of holes to balance a flawless visual quality whilst keeping the grass healthy.
Exceptional stability
3D CamCarpets are weight-adjusted and can withstand most weather conditions. An additional anchorage system can also be provided.
Safe for players
All 3D Carpets are provided with a non-slip base layer and are completely harmless in case of athletes falling on them.
Advice and guidance
With all branded carpets we provide instructions for installation and product care that help visual performance and longevity.
Fire retardant
All our carpets come with a B1 fire certificate.
Key benefits of 3D CamCarpets
- Impact on brand awareness and media value
- Stickiness and time on screen
- Longevity well beyond the live match, through highlights and repeats
- Great performance in short format content shared on social media
- Accurate and realistic 3D effect
