BackAds

The manageable pop-up sign that stands up for sponsors
The special cut-out design gives a strong presence to any text-based marketing message or minimalistic logo, making them stand out from the background.

BackAds Freestanding is finding great success in football as complementary advertising support near the goals, in particular behind the net. There, it sits safely just in front of the LED boards, without interfering, but proving to be impactful when ‘camera one’ zooms in, when alternative angles are shown, during penalties and through the instant replays.

We look at making the most of any meaningful branding opportunity on the football pitch, and ‘behind-the-goal’ bold letter design gives sponsors the option to use hashtags.

These can help fans actively engage, finding out more about the sponsor, taking part in competitions and, therefore having a more measurable impact.

BackAds Freestanding can be up to 240 cm in length, and allow for separate logos to appear or they can be combined for a longer message.

The A to Z board
Don’t think of it as just an A-board. BackAds Dynamic fits nearly any scenario where branding is required. Whether it is a simple solution for the training ground, a player’s presentation on the pitch or a sponsor’s activation, it comes with all the necessary features for the job.

Light, manageable, thin when folded. It gives the maximum results with the minimum effort and storage impact.

It is often used as a multi-purpose branded asset for the pre-match, the players’ entrance, the coin toss and the official team pictures. It can be folded in seconds and stored in convenient places around the pitch to be then brought back at half time.