Bars & Concessions
A total buying experience for fans
A complete range of bar branding solutions that have you covered
We offer a broad range of signage and surface covering solutions for bars, concessions and promotional stands at the venue, or wherever sponsorships are activated at a sales point. We can take care of any sales environment’s branding from floor to ceiling.
Points of sale aren’t just transactional points. They are a significant part of the fan experience and require the best quality materials and the best service to be delivered in a professional way.
Bar branding solutions for an immersive experience
One of the roles of the concessions area is to provide a fun environment where visitors will want to spend time and their money.
We have an array of solutions to help with this. From temporary materials that leave no marks, ideal for a one-off event, to semi-permanent and permanent solutions able to last for weeks or the whole season and longer.
At stadium bars and concessions branding
The time spent queueing for food and drinks is something that venues and organisers are continuously trying to cut down but will remain unavoidable to a certain extent. Whether it is a few seconds or several minutes, fans waiting for their order can be exposed to multiple kinds of branding advertising and information.
Dressing the sales points professionally represents an opportunity to give fans a pleasant experience and to create brand reinforcement for your concession partners.
What matters is being able to elevate the look of a given sales point to make the customer feel comfortable and stimulated to purchase. A slick, good looking bar or shop is what you need.
Pub and bar branding
Not everyone is lucky enough to be able to attend major sporting events. Pubs and bars in part fill this gap and make it an appealing alternative to gather with friends and like-minded supporters to enjoy the social atmosphere, the banter and the common interest for the sport.
People spend hours in bars socialising, having a good time and that’s where sponsors want to be. It’s a different kind of emotional leverage from the presence at the stadium but equally powerful and widespread.
Being able to access such a vast distribution network is a strategy that sponsors can use both for strengthening their brand and to generate revenue streams. These activation initiatives are, in fact, particularly effective when running in conjunction with promotions, campaigns or product launches.
Fan Village & Festivals
Savvy marketers decide to invest in sports sponsorships because they have the desire to create stronger relationships with their customers. They know that competing for exposure is part of the equation to breach into the fans’ hearts, but there are many other aspects they need to think about.
Whether it is a fan village for major competitions, a food or beer festival, or simply a sponsor’s dedicated area, through our branding and signage solutions, we help rights owners, sponsors and their agencies bring to life concepts that fans will love.
And providing fans with services and entertainment around the event is essential for their comfort, to help them socialise and will give them a reason to stay longer at the venue, generating alternative sources of revenue for both sponsors and event organisers.
Creating the right context to engage with fans is crucial both for sponsors and rights owners.
Materials, format and design possibilities
Each venue is different and we offer a completely tailored approach. Combining different materials allows the design of stimulating branded environments where almost everything can be covered.
- From the use of custom printed flooring with impactful graphics, hard-wearing, safe and washable, to temporary branded carpets that blend comfort and striking colours.
- Backdrops for large surfaces, bringing the environment to life with anti-glare banners ideal for indoor, that are washable and fire-retardant.
- Rigid boards and wall wrapping for temporary or semi-permanent solutions give a smart look and are resilient to stains and scratches.
