Tunnels & Dressing Rooms
Behind the scenes – in front of millions
Eye-catching stadium interior graphics
From the last huddle in the locker rooms, walking heavily down through the corridors, grouping in the tunnels, the pressure rising before walking out in front of the crowd.
The basic concept hasn’t changed much from the times of the roman colosseum – except for the cameras that now amplify the experience to millions of TV watchers.
Cameras follow players and coaches throughout, trying to give people at home the most detailed insights and capture their heroes’ feelings. Are they ready for the battle or not?
A professionally installed branded environment will add to the show and enhance the players and viewers’ experience.
We have an array of branding solutions just for this
Certain sports’ behind the scenes are more accessible than others, but their visual aspect has to be slick regardless. Making all the surrounding environment look smart, gives fans and players a better visual experience, strengthens your brand and can create advertising opportunities for sponsors too.
Tunnels & Players Entrance
Out into the open where all the tensions need to go and the roaring noise of the fans hits the players in the face. The last shots capturing the anticipation and the excitement make it a great opportunity for sponsors to accompany them to the stage.
Depending on the venue’s architecture, branding the entrance of a tunnel can offer an interesting perspective for an official photoshoot and also constitute a great addition as part of a wider project of venue dressing or pitch branding.
Corridor Branding
There are multiple reasons for rebranding the whole passageway that leads from the changing rooms to the pitch. For major tournaments, taking care of every detail including full tunnel dressing communicates a competition’s prestige.
But when it comes to team venues, walls, floors and ceiling graphics can also represent the team’s heritage, convey motivational messages and inspire players moments before the whistle blows. And, why not make an impression on the opponents too.
In professional sports, every little counts. Give them everything to perform.
Dressing Room Branding
For most team sports, the last bastion of secrecy on a match-day has fallen to let the fans in.
Delivering neat, impactful branding throughout the premises is not just a matter of pride and belonging but it plays an important role in showcasing a brand identity that shines consistently in the locker rooms, making players and coaches rise to the occasion.
With so many stadiums now offering stadium tours, it is now not only on a match-day where your branding is seen, photographed and shared around the world.
We choose the right materials for the job
There is a variety of self-adhesive vinyl, panels and other flooring material we can employ. Whether you are looking for a temporary solution that needs to be taken down immediately with no glue residues, or want something that lasts the whole season, we have the right solution.
For this kind of interior job, we have developed a wealth of experience working across multiple industries, from exhibitions and fairs, fashion and music events, sports launches and retail where the functional needs of longevity can be very different. The only element in common is that they need to look great.
The surveying phase is fundamental
Conceptualisation, design, choice of colours and installation, all come together thanks to a thorough site survey. In giving your premises a new ‘skin’, observation and accuracy in measurement are the critical factors of success.
This is especially important for national cups and international competitions where one brand identity needs to be carried out consistently across multiple venues. In this case, a one-size-fits-all approach simply will not work.
