New season, new sponsor. The 2018/19 Season Launch kicks off with all new Gallagher Premiership Rugby branding.

A change of title sponsor can present some challenges for a rights holder. The rebranding at the beginning of the sponsorship is critical to the new relationship starting well. For the new Gallagher Premiership Rugby season, this starts with the Season Launch. A new title sponsor means a brand refresh at least, to reflect the…