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Sport Behind Closed Doors – how rights holders can add value to sponsors

Live sport will soon return, bringing back the lost ‘big ticket’ asset of many sponsors, the TV coverage. The global sport sponsorship market, estimated to be worth $48bn in 2020¹, holds most of its value in events with large TV audiences. Without sport on TV, that value starts to disappear and sponsors will be wondering…

Runway Carpets Marathon

Record-breaking performances shine a spotlight on marathon events

September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women’s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.