Amayse acquires Three-D-Signs and strengthens its position in South Africa

Amayse, world-class provider of sports branding solutions, today announces the acquisition of Three-D-Signs Pty. For more than two decades, Three-D-Signs has been the point of reference for the production and installation of 3D painted branding and advertising at major televised sporting events in the South African market and the Southern Hemisphere. After a 22-year collaboration…

Seat Exposure Banners Football

Sport Behind Closed Doors – how rights holders can add value to sponsors

Live sport will soon return, bringing back the lost ‘big ticket’ asset of many sponsors, the TV coverage. The global sport sponsorship market, estimated to be worth $48bn in 2020¹, holds most of its value in events with large TV audiences. Without sport on TV, that value starts to disappear and sponsors will be wondering…

Runway Carpets Marathon

Record-breaking performances shine a spotlight on marathon events

September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women’s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.

3D advertising increases sponsorship impact for indoor sports

Amayse is perhaps best known for working in grass sports such as football, rugby and cricket, but we also supply 3D sports advertising solutions to many indoor sports. Sports such as basketball, netball, handball and table tennis have the opportunity to significantly increase event branding and sponsorship inventory through 3D Court Graphics. Compared to outdoor grass…

Corner Canopies Sky Bet

3D Corner Canopies bring a new dimension to stadium advertising

Amayse’s new product development helps rights holders to make the most of all under-utilised but valuable advertising space at the stadium. Our 3D Corner Canopies were used for the first time in the Bundesliga in the 2015/2016 season. Amayse pitched this new 3D advertising idea to Lagardère Sports who represented Ingolstadt FC’s platinum sponsor, Falken…

International Champions Cup is turning pre-season friendlies into a successful commercial platform

The ICC brings 90 of the 100 top-ranked soccer players to new audiences and provides brands with sponsorship opportunities through the off-season. Now in its sixth year, the summer club tournament organised by Relevent has been growing its appeal by bringing together a number of previously unconnected exhibition matches and offering fans in three continents a celebration…