Whilst sporting venues had to remain empty, rights holders have been using seat banners with different approaches. Most event organisers have tried to balance the commercial aspect, offering visibility to sponsors, whilst communicating the sense of belonging to the club and the club’s colours. Others tried to add elements of fan activation – running campaigns…
Sometimes adding new brandable areas at a venue is not possible but this doesn’t mean that you can’t enhance what you currently offer to sponsors.
Live sport will soon return, bringing back the lost ‘big ticket’ asset of many sponsors, the TV coverage. The global sport sponsorship market, estimated to be worth $48bn in 2020¹, holds most of its value in events with large TV audiences. Without sport on TV, that value starts to disappear and sponsors will be wondering…
How the three title sponsors ensure they ‘own the moment’ The Gallagher Premiership Rugby Final held this weekend, brought the first season of title sponsorship for the US Insurer to a close. And with two other major rugby tournament Finals happening in the preceding weeks, this article looks at the three different approaches to sponsorship…
Amayse’s new product development helps rights holders to make the most of all under-utilised but valuable advertising space at the stadium. Our 3D Corner Canopies were used for the first time in the Bundesliga in the 2015/2016 season. Amayse pitched this new 3D advertising idea to Lagardère Sports who represented Ingolstadt FC’s platinum sponsor, Falken…