Whilst sporting venues had to remain empty, rights holders have been using seat banners with different approaches. Most event organisers have tried to balance the commercial aspect, offering visibility to sponsors, whilst communicating the sense of belonging to the club and the club’s colours. Others tried to add elements of fan activation – running campaigns…
Sometimes adding new brandable areas at a venue is not possible but this doesn’t mean that you can’t enhance what you currently offer to sponsors.
The constant uncertainty surrounding the sporting events sector is hardly bearable on many levels. The financial pressure caused by the lack of match-day revenue will leave even clubs in the richest leagues to deal with consequences that are still difficult to define.
Live sport will soon return, bringing back the lost ‘big ticket’ asset of many sponsors, the TV coverage. The global sport sponsorship market, estimated to be worth $48bn in 2020¹, holds most of its value in events with large TV audiences. Without sport on TV, that value starts to disappear and sponsors will be wondering…
The HSBC World Rugby Sevens Series has returned to Los Angeles after being held in Las Vegas since 2010.
September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women’s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.
For the elite football clubs, summer tours have become a commercial ‘must’ and, often, develop across continents. That’s why it’s important for us to help clients plan their stadium branding and deliver the highest quality sports advertising solutions in record times wherever in the world they need to be.
How the three title sponsors ensure they ‘own the moment’ The Gallagher Premiership Rugby Final held this weekend, brought the first season of title sponsorship for the US Insurer to a close. And with two other major rugby tournament Finals happening in the preceding weeks, this article looks at the three different approaches to sponsorship…
Companies spend a lot of resources to create their brand identity. Amayse’s technology and expertise are dedicated to making it perform at its best through visual advertising. Whether you are part of a global organisation, or you recently started your small business, you know that the logo is the apex and the synthesis of your…
Amayse 3D CamCarpets™ are the closest advertising allowed to a football pitch. Why? Because they are unobtrusive, safe, eye-catching and, therefore, provide great brand exposure for sponsors. Giovane Élber in his prime at Bayern Munich always had an eye for our products and we loved seeing him rolling in our carpets after a goal in…
This year marks our 20th anniversary of working in the top flight of German football. As we celebrate, we also look back at how the league and our clients such as FC Bayern München have developed in that time. A lot has changed since 1998 when we signed FC Bayern as our first client outside…
We explain how Amayse helps EPCR sponsors cut through the clutter with 3D branding technology. In the mid-2000’s, a decade after Rugby Union turned professional, the sport started benefitting from greater exposure that sparked the interest of big brands around international competitions and a multitude of SMEs and challenger companies locally. This certainly changed the…
The concept of ‘global tour’ doesn’t normally belong to football. Competitions are rarely played across more than one country, the possibility to play with continuity abroad is very limited both for clubs and international teams, and only a handful of football brands could provide sustained interest to a wide audience. Brazil didn’t settle with that.…
A change of title sponsor can present some challenges for a rights holder. The rebranding at the beginning of the sponsorship is critical to the new relationship starting well. For the new Gallagher Premiership Rugby season, this starts with the Season Launch. A new title sponsor means a brand refresh at least, to reflect the…
The ICC brings 90 of the 100 top-ranked soccer players to new audiences and provides brands with sponsorship opportunities through the off-season. Now in its sixth year, the summer club tournament organised by Relevent has been growing its appeal by bringing together a number of previously unconnected exhibition matches and offering fans in three continents a celebration…