Whilst sporting venues had to remain empty, rights holders have been using seat banners with different approaches. Most event organisers have tried to balance the commercial aspect, offering visibility to sponsors, whilst communicating the sense of belonging to the club and the club’s colours. Others tried to add elements of fan activation – running campaigns…
Sometimes adding new brandable areas at a venue is not possible but this doesn’t mean that you can’t enhance what you currently offer to sponsors.
The constant uncertainty surrounding the sporting events sector is hardly bearable on many levels. The financial pressure caused by the lack of match-day revenue will leave even clubs in the richest leagues to deal with consequences that are still difficult to define.
Amayse, world-class provider of sports branding solutions, today announces the acquisition of Three-D-Signs Pty. For more than two decades, Three-D-Signs has been the point of reference for the production and installation of 3D painted branding and advertising at major televised sporting events in the South African market and the Southern Hemisphere. After a 22-year collaboration…
Stadium Banners Filling the gaps with new branding opportunities Super Wide 3D printed banners uplift under-used areas of a sporting venueSometimes the corner tunnels in a stadium don’t look as good as we would like. That’s the place where fans at home can glimpse elements of ‘behind the scenes’, storage, medical teams or simply large…
Today, Amayse, VETO Köln/Gütersloh and declaro signed a partnership agreement to collaborate on delivering all-encompassing innovative sports advertising and stadium branding solutions to the German market. Amayse, headquartered in Denmark, is well known in the German market for its 3D CamCarpets, which were developed especially for the Bundesliga in 1997 and have been supplied…
Live sport will soon return, bringing back the lost ‘big ticket’ asset of many sponsors, the TV coverage. The global sport sponsorship market, estimated to be worth $48bn in 2020¹, holds most of its value in events with large TV audiences. Without sport on TV, that value starts to disappear and sponsors will be wondering…
Event Branding One-off moments that last in time There is so much more than match-dayWe have developed a range of event branding solutions around the idea that sports organisations and important stakeholders like sponsors, player associations, charities and community programmes need to engage with different audiences throughout the season. This often happens through one-off events…
Bars & Concessions A total buying experience for fans A complete range of bar branding solutions that have you coveredWe offer a broad range of signage and surface covering solutions for bars, concessions and promotional stands at the venue, or wherever sponsorships are activated at a sales point. We can take care of any sales…
Stadium Hospitality Dressing up for a special occasion Keep your hospitality areas fresh, welcoming and premiumAll fans deserve to feel looked after but some have paid a premium to get a superior experience. Whether they are individual enthusiasts or guests of a corporate sponsor, hospitality clients represent an important source of revenue that, like any…
Backdrops & Media Areas Making their words count From action to reaction – be in the framePress conferences, on-the-pitch reactions and post-match interviews in the mixed zone. When the protagonists speak, fans stop and listen. This level of attention deserves to be capitalised through an impeccable background capable of delivering superior visual quality. Whether it…
Tunnels & Dressing Rooms Behind the scenes – in front of millions Eye-catching stadium interior graphicsFrom the last huddle in the locker rooms, walking heavily down through the corridors, grouping in the tunnels, the pressure rising before walking out in front of the crowd. The basic concept hasn’t changed much from the times of the…
Stadium Exterior Branding Impactful from the car park to the roof Stadia are designed to impressSports venues come in all sorts of architectural shapes, colours and materials. Some only come alive on a matchday, others are designed as a multi-purpose venue that hosts different events and commercial activities all year round. They are both built…
Venue Dressing A total branding experience All-encompassing branding with stadium signageFor a first-timer, those coming week after week throughout the season and for those passing down the passion through generations. Make them feel part of the team, make them feel at home. Of course, within the complex world of sporting events and sports marketing, there…
Branded Runway Carpets The road to new commercial opportunities Branded carpets make sporting events look specialWhether the need is to give a prominent branded space to sponsors or to make your event look flawless under all aspects, our Branded Runway Carpets deliver premium quality and open infinite design possibilities. Printed runners can extend uninterrupted connecting…
Perimeter Boards The benchmark of Sports Signage High-quality boards that combine brand impact and safetyPerimeter boards are probably the most familiar advertising medium that fans can be exposed to at sporting events. Their popularity and longevity testify to how well they survive product innovations, adapting to the most different circumstances. Even with the introduction of…
Pitch Poppers Details that make a difference Never miss a scoring opportunityPitch Popper is the flexible frame with a premium soft textured cover that is very effective in football when placed at each side of the goals. Recent advancements in TV image quality and the multitude of camera angles in football have increased the match…
Centre Circle & Pitch Banners Branding at the heart of the show See the difference 3D makesEnhance traditional branding with 3D technologyCentre Circles are the imposing branded pitch banners that grab attention during football pre-match ceremonies and allow sponsors to make a statement. Pre-match large-format pitch banners are a pretty common sight in football, whether…
BackAds Brand presence made easy The light and foldable boards for unlimited promotional usesBackAds are the type of advertising solution that you never regret investing in. It provides excellent visual performance no matter where you place it.It’s light to carry and easy to assemble, so it doesn’t make the stadium crew waste time on a…
3D Court Graphics You can’t take your eyes off them 3D decals make traditional branding flourishIndoor sports concentrate talent and entertainment in a relatively small physical space, making us think differently about how to create opportunities that event organisers can commercialise. With a smaller area to cover and the main camera much closer to the…
2VIEW CamCarpets™ Taking on the challenge of multi-angle cameras One carpet, two angles, two upright logos. Designed for opposite cameras.The innovative 3D pitch carpet displays two different logos from different camera angles on the same surface.The 2VIEW CamCarpets are a further development of our 3D CamCarpets.2VIEW CamCarpets™ help event organisers to maximise some of the…
3D Painted Logos Leaving a mark on sports history Bold pitch logos that fans will remember3D painted grass logos combine a powerful 3D visual effect with accurate graphic and colour rendition that makes sponsors proud of their contribution to the sport and puts them at the forefront of the action. The biodegradable water-based paint we…
3D CamCarpets Taking the most valuable place on the pitch 3D CamCarpets are the premium pitch branding solution for football sponsorshipsLying flat near the goals, these 3D CamCarpets make any logo and marketing message stand out where it matters the most to the fans watching at home. 3D mats are the closest branding support that…
A customised approach to Guinness Six Nations sponsorship activation across 11 pub venues Guinness understands the importance of activating sponsorship at the heart of the sport – on the pitch and in pubs. Verve – The Live Agency’s objective is to help make each experience unique, genuine and tailored to the specific location and audience. …
The HSBC World Rugby Sevens Series has returned to Los Angeles after being held in Las Vegas since 2010.
Pitch Poppers generate premium branded space near the goals and provide a multitude of solutions that other sponsorship inventory in football can’t.
3D Centre Circle product innovation gives more impactful branded assets for TV broadcasting and clubs across Europe love it.
September and October 2019 saw some of the most incredible stories of track and field. Geoffrey Kamworor shattering the half marathon world record in Copenhagen. Brigid Kosgei in Boston taking the 13-year women’s marathon record from Paula Radcliffe. And the INEOS 1.59 triumph of Eliud Kipchoge. A performance likened by many to the Moon Landing.
On the second day of the second Specsavers Ashes Test, Lord’s cricket ground turned red in aid of the Ruth Strauss Foundation. Players and fans wore red to promote the charity and the tournament sponsors also got involved.
For the elite football clubs, summer tours have become a commercial ‘must’ and, often, develop across continents. That’s why it’s important for us to help clients plan their stadium branding and deliver the highest quality sports advertising solutions in record times wherever in the world they need to be.
Amayse is perhaps best known for working in grass sports such as football, rugby and cricket, but we also supply 3D sports advertising solutions to many indoor sports. Sports such as basketball, netball, handball and table tennis have the opportunity to significantly increase event branding and sponsorship inventory through 3D Court Graphics. Compared to outdoor grass…
10 teams playing 48 matches across 11 different venues for the ICC Men’s Cricket World Cup 2019. It was a complex tournament with a global audience and one which had to deliver consistent branding for the event and its sponsors throughout. The road to ensuring the quality of exceptional sports branding began with undertaking a…
How the three title sponsors ensure they ‘own the moment’ The Gallagher Premiership Rugby Final held this weekend, brought the first season of title sponsorship for the US Insurer to a close. And with two other major rugby tournament Finals happening in the preceding weeks, this article looks at the three different approaches to sponsorship…
Why our 3D CamCarpets™ are a must-have branding solution for every televised football match Over 20 years ago we invented the 3D technology that allowed clubs to generate extremely valuable commercial assets by taking advertising spaces only inches away from the football pitch. Our 3D CamCarpets™ can be placed flat on either side of the goals,…
Amayse’s new product development helps rights holders to make the most of all under-utilised but valuable advertising space at the stadium. Our 3D Corner Canopies were used for the first time in the Bundesliga in the 2015/2016 season. Amayse pitched this new 3D advertising idea to Lagardère Sports who represented Ingolstadt FC’s platinum sponsor, Falken…
The growing popularity of running sports now makes marathons a prominent event on the sports calendar Our branded runway carpets are the must-have solution for sponsors to stand out in front of millions of viewers and accompany the athletes safely to the finish line. The finish line is the focal point of each race for…
We explain how Amayse helps EPCR sponsors cut through the clutter with 3D branding technology. In the mid-2000’s, a decade after Rugby Union turned professional, the sport started benefitting from greater exposure that sparked the interest of big brands around international competitions and a multitude of SMEs and challenger companies locally. This certainly changed the…
A change of title sponsor can present some challenges for a rights holder. The rebranding at the beginning of the sponsorship is critical to the new relationship starting well. For the new Gallagher Premiership Rugby season, this starts with the Season Launch. A new title sponsor means a brand refresh at least, to reflect the…
